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Sports Business Books

You are currently browsing 1–10 of 68 new and published books in the subject of Sports Business — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Sports Journalism

    A Multimedia Primer, 2nd Edition

    By Rob Steen

    Sports Journalism is a comprehensive guide to the purpose, principles and practice of this unique profession. Now in a fully revised and updated second edition, including important new material on social media and the rise of on-line journalism, this is still the only book to explore the...

    Published December 12th 2014 by Routledge

  2. Sports Marketing

    A Strategic Perspective, 5th edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every...

    Published November 21st 2014 by Routledge

  3. Research Methods for Sport Management

    By James Skinner, Allan Edwards, Ben Corbett

    Series: Foundations of Sport Management

    Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it...

    Published November 3rd 2014 by Routledge

  4. Football and Migration

    Perspectives, Places, Players

    Edited by Richard Elliott, John Harris

    Series: Routledge Research in Sport, Culture and Society

    Football is an incredibly powerful case study of globalization and an extremely useful lens through which to study and understand contemporary processes of international migration. This is the first book to focus on the increasingly complex series of migratory processes that contour the...

    Published September 22nd 2014 by Routledge

  5. Analytic Methods in Sports

    Using Mathematics and Statistics to Understand Data from Baseball, Football, Basketball, and Other Sports

    By Thomas A. Severini

    The Most Useful Techniques for Analyzing Sports Data One of the greatest changes in the sports world in the past 20 years has been the use of mathematical methods to analyze performances, recognize trends and patterns, and predict results. Analytic Methods in Sports: Using Mathematics and...

    Published August 5th 2014 by Chapman and Hall/CRC

  6. Sport Funding and Finance

    Second edition, 2nd Edition

    By Bob Stewart

    Series: Sport Management Series

    Sport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the sophisticated, boardroom-driven global financial industry that it is today. It uses the professional...

    Published July 24th 2014 by Routledge

  7. Global Sport Marketing

    Contemporary Issues and Practice

    Edited by Michel Desbordes, André Richelieu

    Series: Routledge Research in Sport Business and Management

    Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a...

    Published July 17th 2014 by Routledge

  8. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    Published July 14th 2014 by Routledge

  9. Celebration Capitalism and the Olympic Games

    By Jules Boykoff

    Series: Routledge Critical Studies in Sport

    The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this...

    Published June 23rd 2014 by Routledge

  10. Strategic Sports Event Management

    Third edition, 3rd Edition

    By Guy Masterman

    The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic...

    Published May 6th 2014 by Routledge