Skip to Content

Books by Subject

Sports Business Books

You are currently browsing 1–10 of 62 new and published books in the subject of Sports Business — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Analytic Methods in Sports

    Using Mathematics and Statistics to Understand Data from Baseball, Football, Basketball, and Other Sports

    By Thomas A. Severini

    The Most Useful Techniques for Analyzing Sports Data One of the greatest changes in the sports world in the past 20 years has been the use of mathematical methods to analyze performances, recognize trends and patterns, and predict results. Analytic Methods in Sports: Using Mathematics and...

    Published August 4th 2014 by Chapman and Hall/CRC

  2. Sport Funding and Finance

    Second edition, 2nd Edition

    By Bob Stewart

    Series: Sport Management Series

    Sport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the sophisticated, boardroom-driven global financial industry that it is today. It uses the professional...

    Published July 23rd 2014 by Routledge

  3. Global Sport Marketing

    Contemporary Issues and Practice

    Edited by Michel Desbordes, André Richelieu

    Series: Routledge Research in Sport Business and Management

    Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a...

    Published July 16th 2014 by Routledge

  4. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    Published July 13th 2014 by Routledge

  5. Celebration Capitalism and the Olympic Games

    By Jules Boykoff

    Series: Routledge Critical Studies in Sport

    The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this...

    Published June 22nd 2014 by Routledge

  6. Strategic Sports Event Management

    Third edition, 3rd Edition

    By Guy Masterman

    The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic...

    Published May 5th 2014 by Routledge

  7. The Global Horseracing Industry

    Social, Economic, Environmental and Ethical Perspectives

    By Phil McManus, Glenn Albrecht, Raewyn Graham

    Series: Routledge Research in Sport, Culture and Society

    Horseracing, thoroughbred breeding and gambling on racing are global industries worth several hundred billion dollars. They are also industries facing serious challenges, from the rise of alternative forms of leisure gambling to concerns about the ethical treatment of animals in all equestrian...

    Published March 27th 2014 by Routledge

  8. Routledge Handbook of Sport Management

    Edited by Leigh Robinson, Packianathan Chelladurai, Guillaume Bodet, Paul Downward

    Series: Routledge International Handbooks

    The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core...

    Published March 27th 2014 by Routledge

  9. Bearing Light: Flame Relays and the Struggle for the Olympic Movement

    Edited by John J. Macaloon

    Series: Sport in the Global Society – Contemporary Perspectives

    The Flame Relay and the Olympic Movement is the first book-length scholarly study in English of the contemporary Olympic flame relay. Reporting for the first time on years of intensive ethnographic research and organizational intervention, MacAloon literally follows the Olympic flame through twenty...

    Published February 26th 2014 by Routledge

  10. Routledge Handbook of Sport and New Media

    Edited by Andrew C Billings, Marie Hardin

    Series: Routledge International Handbooks

    New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes,...

    Published January 19th 2014 by Routledge