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Sports Business Books

You are currently browsing 1–10 of 73 new and published books in the subject of Sports Business — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Australian Sport

    Antipodean Waves of Change

    Edited by Kristine Toohey, Tracy Taylor

    Australia is only a small player in the world’s political and economic landscapes, yet, for many decades, it has been considered to be a global powerhouse in terms of its sporting successes. In conjunction with this notion, the nation has long been portrayed as having a preoccupation with sport....

    Published April 10th 2015 by Routledge

  2. Routledge Handbook of Sport Communication

    Edited by Paul M. Pedersen

    Series: Routledge International Handbooks

    The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and...

    Published March 23rd 2015 by Routledge

  3. Routledge Handbook of Sports Event Management

    Edited by Milena M. Parent, Jean-Loup Chappelet

    Series: Routledge International Handbooks

    From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events,...

    Published March 3rd 2015 by Routledge

  4. Sport Management in the Middle East

    A Case Study Analysis

    Edited by Mohammed Ben Sulayem, Sean O'Connor, David Hassan

    The Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier...

    Published February 27th 2015 by Routledge

  5. Routledge Handbook of Sport and Legacy

    Meeting the Challenge of Major Sports Events

    Edited by Richard Holt, Dino Ruta

    Series: Routledge International Handbooks

    What remains of a great sporting spectacle after the last race is run or the final match is played? How can the vast expense of mounting such events be justified? What if there is nothing left behind or what if the legacy is negative, a costly infrastructure which is unused or a debt-ridden host...

    Published February 24th 2015 by Routledge

  6. Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge...

    Published February 6th 2015 by Routledge

  7. Managing People in Sport Organizations

    A Strategic Human Resource Management Perspective, 2nd Edition

    By Tracy Taylor, Alison Doherty, Peter McGraw

    Series: Sport Management Series

    Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a strategic framework. This revised and updated second edition examines a range of strategic human resource management approaches that can be used by sport organizations to...

    Published January 6th 2015 by Routledge

  8. Introduction to Sport Marketing

    Second edition, 2nd Edition

    By Aaron C.T. Smith, Bob Stewart

    Series: Sport Management Series

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market...

    Published January 6th 2015 by Routledge

  9. Sport Management

    Principles and Applications, 4th Edition

    By Russell Hoye, Aaron C.T. Smith, Matthew Nicholson, Bob Stewart

    Series: Sport Management Series

    Now available in a fully revised and updated fourth edition, Sport Management: Principles and Applications introduces the sport industry and examines the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting...

    Published January 6th 2015 by Routledge

  10. Ambush Marketing in Sports

    By Gerd Nufer

    Series: Routledge Sports Marketing Series

    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with...

    Published December 23rd 2014 by Routledge