Skip to Content

Books by Subject

Sports Marketing Books

You are currently browsing 1–10 of 40 new and published books in the subject of Sports Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. The Fantasy Sport Industry

    Games within Games

    By Andrew C. Billings, Brody J. Ruihley

    Series: Routledge Research in Sport, Culture and Society

    Fantasy sport has become big business. Recent estimates suggest that there as many as 27 million fantasy sport participants in the US alone, spending $1.5bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and...

    Published February 9th 2015 by Routledge

  2. Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge...

    Published February 6th 2015 by Routledge

  3. Sport Heritage

    Edited by Gregory Ramshaw

    Sport has become an important avenue in how we interpret, remember, and maintain our heritage. Whether it is being applied in tourism marketing and development, employed as a vehicle for social cohesion, or utilized as a way of articulating personal and collective identities, sport heritage is a...

    Published February 6th 2015 by Routledge

  4. Introduction to Sport Marketing

    Second edition, 2nd Edition

    By Aaron C.T. Smith, Bob Stewart

    Series: Sport Management Series

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market...

    Published January 6th 2015 by Routledge

  5. Sport Management

    Principles and Applications, 4th Edition

    By Russell Hoye, Aaron C.T. Smith, Matthew Nicholson, Bob Stewart

    Series: Sport Management Series

    Now available in a fully revised and updated fourth edition, Sport Management: Principles and Applications introduces the sport industry and examines the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting...

    Published January 6th 2015 by Routledge

  6. Ambush Marketing in Sports

    By Gerd Nufer

    Series: Routledge Sports Marketing Series

    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with...

    Published December 23rd 2014 by Routledge

  7. Sports Journalism

    A Multimedia Primer, 2nd Edition

    By Rob Steen

    Sports Journalism is a comprehensive guide to the purpose, principles and practice of this unique profession. Now in a fully revised and updated second edition, including important new material on social media and the rise of on-line journalism, this is still the only book to explore the...

    Published December 8th 2014 by Routledge

  8. Sports Marketing

    A Strategic Perspective, 5th edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every...

    Published November 21st 2014 by Routledge

  9. Global Sport Marketing

    Contemporary Issues and Practice

    Edited by Michel Desbordes, André Richelieu

    Series: Routledge Research in Sport Business and Management

    Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a...

    Published July 17th 2014 by Routledge

  10. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    Published July 14th 2014 by Routledge