Skip to Content

Books by Subject

Sports Marketing Books

You are currently browsing 1–10 of 35 new and published books in the subject of Sports Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Global Sport Marketing

    Contemporary Issues and Practice

    Edited by Michel Desbordes, André Richelieu

    Series: Routledge Research in Sport Business and Management

    Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a...

    Published July 17th 2014 by Routledge

  2. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    Published July 14th 2014 by Routledge

  3. Strategic Sports Event Management

    Third edition, 3rd Edition

    By Guy Masterman

    The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic...

    Published May 6th 2014 by Routledge

  4. Routledge Handbook of Sport Management

    Edited by Leigh Robinson, Packianathan Chelladurai, Guillaume Bodet, Paul Downward

    Series: Routledge International Handbooks

    The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core...

    Published March 28th 2014 by Routledge

  5. Routledge Handbook of Sport and New Media

    Edited by Andrew C Billings, Marie Hardin

    Series: Routledge International Handbooks

    New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes,...

    Published January 20th 2014 by Routledge

  6. The Research Process in Sport, Exercise and Health

    Case Studies of Active Researchers

    Edited by Rich Neil, Sheldon Hanton, Scott Fleming, Kylie Wilson

    What are the challenges and potential pitfalls of real research? What decision-making process is followed by successful researchers? The Research Process in Sport, Exercise and Health fills an important gap in the research methods literature. Conventional research methods textbooks focus...

    Published November 12th 2013 by Routledge

  7. Leveraging Brands in Sport Business

    Edited by Mark P. Pritchard, Jeffrey L. Stinson

    This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day...

    Published August 5th 2013 by Routledge

  8. The Fantasy Sport Industry

    Games within Games

    By Andrew C. Billings, Brody J. Ruihley

    Series: Routledge Research in Sport, Culture and Society

    Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a...

    Published July 17th 2013 by Routledge

  9. Routledge Handbook of Sport and Corporate Social Responsibility

    Edited by Juan Luis Paramio Salcines, Kathy Babiak, Geoff Walters

    Series: Foundations of Sport Management

    As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities. The Routledge Handbook of Sport and Corporate...

    Published July 5th 2013 by Routledge

  10. Sport Management in the Middle East

    A Case Study Analysis

    Edited by Mohammed Ben Sulayem, Sean O'Connor, David Hassan

    The Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier...

    Published April 3rd 2013 by Routledge