Sports Marketing Books

New and Published Books

1. Sport Management in the Middle East

   A Case Study Analysis

   Edited by Mohammed Ben Sulayem, Sean O'Connor, David Hassan

   The Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier...

   Published April 2nd 2013 by Routledge
2. Routledge Handbook of Sport Communication

   Edited by Paul M. Pedersen

   Series: Routledge International Handbooks

   The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and...

   Published March 13th 2013 by Routledge
3. Ambush Marketing in Sports

   By Gerd Nufer

   Series: Routledge Sports Marketing Series

   Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with...

   Published March 10th 2013 by Routledge
4. Sport Brands

   By Patrick Bouchet, Dieter Hillairet, Guillaume Bodet

   Series: Routledge Sports Marketing Series

   Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological...

   Published February 24th 2013 by Routledge
5. Twenty20 and the Future of Cricket

   Edited by Chris Rumford

   Series: Sport in the Global Society – Contemporary Perspectives

   Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a...

   Published December 5th 2012 by Routledge
6. Managing Major Sports Events

   Theory and Practice

   By Milena Parent, Sharon Smith-Swan

   The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing...

   Published November 25th 2012 by Routledge
7. Sports Publicity

   A Practical Approach

   By Joe Favorito

   Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty...

   Published November 11th 2012 by Routledge
8. Advanced Theory and Practice in Sport Marketing

   2nd Edition

   By Eric Schwarz, Jason Hunter, Alan LaFleur

   Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice...

   Published August 12th 2012 by Routledge
9. Sports Fundraising

   Dynamic Methods for Schools, Universities and Youth Sport Organizations

   By David Kelley

   Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the...

   Published July 17th 2012 by Routledge
10. Olympic Marketing

    By Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin

    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of...

    Published April 29th 2012 by Routledge