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Events Books

You are currently browsing 1–10 of 58 new and published books in the subject of Events — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. The Future of Events & Festivals

    Edited by Ian Yeoman, Martin Robertson, Una McMahon - Beattie, Karen A. Smith, Elisa Backer

    Series: Routledge Advances in Event Research Series

    The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management...

    Published August 21st 2014 by Routledge

  2. Enterprising Initiatives in the Experience Economy

    Transforming Social Worlds

    Edited by Britta Timm Knudsen, Dorthe Refslund Christensen, Per Blenker

    Series: Routledge Studies in Entrepreneurship

    Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that...

    Published August 15th 2014 by Routledge

  3. The Global Impact of Olympic Media at London 2012

    Edited by Andrew C. Billings, Marie Hardin

    This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption...

    Published July 28th 2014 by Routledge

  4. Sport Funding and Finance

    Second edition, 2nd Edition

    By Bob Stewart

    Series: Sport Management Series

    Sport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the sophisticated, boardroom-driven global financial industry that it is today. It uses the professional...

    Published July 24th 2014 by Routledge

  5. Fundraising Management

    Analysis, Planning and Practice, 3rd Edition

    By Adrian Sargeant, Elaine Jay

    Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in...

    Published July 18th 2014 by Routledge

  6. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    Published July 14th 2014 by Routledge

  7. The Serious Leisure Perspective

    An Introduction

    By Sam Elkington, Robert A. Stebbins

    The "Serious Leisure Perspective" (SLP) is a theoretical framework that can help us understand the complexities of modern leisure as both an activity and an experience. Bringing together the study of serious leisure, casual leisure and project-based leisure, it is an essential component of the...

    Published July 14th 2014 by Routledge

  8. Sports Events, Society and Culture

    Edited by Katherine Dashper, Thomas Fletcher, Nicola McCullough

    Series: Routledge Advances in Event Research Series

    This innovative and timely volume moves beyond existing operational and pragmatic approaches to events studies by exploring sports events as social, cultural, political and mediatised phenomena. As the study of this area is developing there is now a need for critical and theoretically informed...

    Published July 8th 2014 by Routledge

  9. Festival and Event Management in Nordic Countries

    Edited by Tommy D. Andersson, Donald Getz, Reidar Johan Mykletun

    This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content. It is mostly rooted in management theory...

    Published June 23rd 2014 by Routledge

  10. Celebration Capitalism and the Olympic Games

    By Jules Boykoff

    Series: Routledge Critical Studies in Sport

    The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this...

    Published June 23rd 2014 by Routledge