Forthcoming Events Books

Forthcoming Books

1. Celebration Capitalism and the Olympic Games

   By Jules Boykoff

   Series: Routledge Critical Studies in Sport

   The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this...

   To Be Published July 11th 2013 by Routledge
2. Power, Politics and International Events

   Socio – Cultural Analyses of Festivals and Spectacles

   Edited by Udo Merkel

   Series: Routledge Advances in Event Research Series

   Although the event management field has grown considerably over the last decade, critical, social-scientific studies of the international events industry are rare. This book intends to help fill this void. It focuses on power, social and political relations, conflicts and controversies in the...

   To Be Published July 21st 2013 by Routledge
3. Event Audiences and Expectations

   By Jo MacKellar

   Series: Routledge Advances in Event Research Series

   Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event...

   To Be Published September 10th 2013 by Routledge
4. Handbook of the London 2012 Olympic and Paralympic Games

   Volume Two: Celebrating the Games

   Edited by Vassil Girginov

   The Handbook of the London 2012 Olympic and Paralympic Games is an authoritative and comprehensive account of the world’s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase...

   To Be Published September 14th 2013 by Routledge
5. Doing Events Research

   From Theory to Practice

   By Dorothy Fox, Mary Gouthro, John Brackstone

   This is the first events management specific research methods text which encourages students to think about the importance of research in informing good practice and to appreciate the role that it plays in the events industry. Additionally, it provides students with innovative ideas and inspiration...

   To Be Published September 30th 2013 by Routledge
6. The Routledge Companion to Arts Marketing

   Edited by Daragh O'Reilly, Ruth Rentschler, Theresa Kirchner

   Series: Routledge Companions in Business, Management and Accounting

   The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in...

   To Be Published October 28th 2013 by Routledge
7. Event Sponsorship

   By Ian McDonnell, Malcolm Moir

   This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of...

   To Be Published November 6th 2013 by Routledge
8. Fashion, Design and Events

   Edited by Warwick Frost, Jennifer Laing

   Series: Routledge Advances in Event Research Series

   This edited volume for the first time, examines fashion and design events from a social perspective, including the meanings they bestow and their potential economic, cultural and personal impacts. It explores the reasons for their popularity and influence, and provides a critique of their growth in...

   To Be Published November 29th 2013 by Routledge
9. Wedding Planning and Management

   Consultancy for Diverse Clients, 2nd Edition

   By Maggie Daniels, Carrie Loveless

   Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore...

   To Be Published December 12th 2013 by Routledge
10. Becoming a Sport, Exercise, and Performance Psychology Professional

    A Global Perspective

    Edited by Gualberto Cremades, Lauren Tashman

    To Be Published January 4th 2014 by Psychology Press