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Events Books

You are currently browsing 1–10 of 69 new and published books in the subject of Events — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 1

  1. Routledge Handbook of Sport and Legacy

    Meeting the Challenge of Major Sports Events

    Edited by Richard Holt, Dino Ruta

    Series: Routledge International Handbooks

    What remains of a great sporting spectacle after the last race is run or the final match is played? How can the vast expense of mounting such events be justified? What if there is nothing left behind or what if the legacy is negative, a costly infrastructure which is unused or a debt-ridden host...

    Published February 23rd 2015 by Routledge

  2. Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge...

    Published February 5th 2015 by Routledge

  3. Sport Heritage

    Edited by Gregory Ramshaw

    Sport has become an important avenue in how we interpret, remember, and maintain our heritage. Whether it is being applied in tourism marketing and development, employed as a vehicle for social cohesion, or utilized as a way of articulating personal and collective identities, sport heritage is a...

    Published February 5th 2015 by Routledge

  4. Strategic Management for Tourism, Hospitality and Events

    2nd Edition

    By Nigel Evans

    Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host...

    Published February 3rd 2015 by Routledge

  5. Ambush Marketing in Sports

    By Gerd Nufer

    Series: Routledge Sports Marketing Series

    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with...

    Published December 22nd 2014 by Routledge

  6. Security and Sport Mega Events

    A complex relation

    Edited by Diamantis Mastrogiannakis, Christian Dorville

    Series: Sport in the Global Society – Contemporary Perspectives

    This edition stresses some critical reflectons regarding security policies before and during Sport Events in our contemporary era of generalized insecurity. Sport competitions at the national, European and global levels have evolved in terms of economic investment, social importance and...

    Published November 26th 2014 by Routledge

  7. Human Resource Management for the Event Industry

    2nd Edition

    By Lynn Van Der Wagen, Lauren White

    Series: Events Management

    Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable &...

    Published November 23rd 2014 by Routledge

  8. Rituals and Traditional Events in the Modern World

    Edited by Jennifer Laing, Warwick Frost

    Series: Routledge Advances in Event Research Series

    Many events have evolved over centuries, drawing on local customs and conditions. However, as the world becomes increasingly globalised, traditional events and the identities they support are increasingly being challenged and rituals may be lost. Reacting against this trend towards homogeneity,...

    Published November 2nd 2014 by Routledge

  9. Exploring the cultural, ideological and economic legacies of Euro 2012

    Edited by Peter Kennedy, Christos Kassimeris

    Series: Sport in the Global Society – Contemporary Perspectives

    European National football came together in the summer of 2012 for the 14th occasion. This book sets out to examine the enduring social tensions between supporters and authorities, as well as those between local, national and European identities, which formed the backdrop to the 14th staging of the...

    Published October 28th 2014 by Routledge

  10. The Routledge Handbook of Events

    Edited by Stephen Page, Joanne Connell

    The Routledge Handbook of Events explores and critically evaluates the debates and controversies associated with this rapidly expanding discipline. It brings together leading specialists from range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical...

    Published October 19th 2014 by Routledge