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Events Books

You are currently browsing 1–10 of 58 new and published books in the subject of Events — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 1

  1. The Global Impact of Olympic Media at London 2012

    Edited by Andrew C. Billings, Marie Hardin

    This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption...

    Published July 28th 2014 by Routledge

  2. Sport Funding and Finance

    Second edition, 2nd Edition

    By Bob Stewart

    Series: Sport Management Series

    Sport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the sophisticated, boardroom-driven global financial industry that it is today. It uses the professional...

    Published July 24th 2014 by Routledge

  3. Fundraising Management

    Analysis, Planning and Practice, 3rd Edition

    By Adrian Sargeant, Elaine Jay

    Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in...

    Published July 18th 2014 by Routledge

  4. The Serious Leisure Perspective

    An Introduction

    By Sam Elkington, Robert A. Stebbins

    The "Serious Leisure Perspective" (SLP) is a theoretical framework that can help us understand the complexities of modern leisure as both an activity and an experience. Bringing together the study of serious leisure, casual leisure and project-based leisure, it is an essential component of the...

    Published July 17th 2014 by Routledge

  5. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    Published July 16th 2014 by Routledge

  6. Sports Events, Society and Culture

    Edited by Katherine Dashper, Thomas Fletcher, Nicola McCullough

    Series: Routledge Advances in Event Research Series

    This innovative and timely volume moves beyond existing operational and pragmatic approaches to events studies by exploring sports events as social, cultural, political and mediatised phenomena. As the study of this area is developing there is now a need for critical and theoretically informed...

    Published July 11th 2014 by Routledge

  7. Festival and Event Management in Nordic Countries

    Edited by Tommy D. Andersson, Donald Getz, Reidar Johan Mykletun

    This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content. It is mostly rooted in management theory...

    Published June 23rd 2014 by Routledge

  8. Celebration Capitalism and the Olympic Games

    By Jules Boykoff

    Series: Routledge Critical Studies in Sport

    The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwide marketing audience of billions. In this...

    Published June 23rd 2014 by Routledge

  9. The Youth Olympic Games

    Edited by Dag Vidar Hanstad, Milena M. Parent, Barrie Houlihan

    Series: Routledge Research in Sport, Culture and Society

    The first summer Youth Olympic Games (YOG) were held in Singapore in 2010 and the first winter Youth Olympic Games in Innsbruck in 2012. The IOC hopes that the YOG will encourage young people to be more active and that they will bring the Olympic movement closer to its original founding values....

    Published June 5th 2014 by Routledge

  10. London, Europe and the Olympic Games

    Historical Perspectives

    Edited by Thierry Terret

    Series: Sport in the Global Society - Historical perspectives

    London hosted the Olympic Games for the third time in 2012, a mega-event where the political, economic and social expectations could hardly be compared with the previous London Games of 1908 and 1948. In addition, the Olympic Games went back to Europe in 2012 after a long period where (...

    Published May 28th 2014 by Routledge