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Events Books

You are currently browsing 21–30 of 58 new and published books in the subject of Events — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Fashion, Design and Events

    Edited by Kim Williams, Jennifer Laing, Warwick Frost

    Series: Routledge Advances in Event Research Series

    The importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and economic perspective. Fashion-themed events, for example, appeal to broad audiences and may tour the globe. Staging these events might help to brand...

    Published December 4th 2013 by Routledge

  2. Handbook of the London 2012 Olympic and Paralympic Games

    Volume Two: Celebrating the Games

    Edited by Vassil Girginov

    The Handbook of the London 2012 Olympic and Paralympic Games is the first authoritative and comprehensive account of the world’s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and...

    Published December 1st 2013 by Routledge

  3. The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    Series: Routledge Companions in Business, Management and Accounting

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in...

    Published November 27th 2013 by Routledge

  4. Event Sponsorship

    By Ian McDonnell, Malcolm Moir

    This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of...

    Published November 21st 2013 by Routledge

  5. Event Audiences and Expectations

    By Jo Mackellar

    Series: Routledge Advances in Event Research Series

    Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event...

    Published September 4th 2013 by Routledge

  6. Power, Politics and International Events

    Socio-cultural Analyses of Festivals and Spectacles

    Edited by Udo Merkel

    Series: Routledge Advances in Event Research Series

    Although the event management field has grown considerably over the last decade, critical, social-scientific studies of the international events industry are rare. This book intends to help fill this void. It focuses on power, social and political relations, conflicts and controversies in the...

    Published July 10th 2013 by Routledge

  7. Tourism Policy and Planning

    Yesterday, Today, and Tomorrow

    By David L. Edgell Sr, Jason Swanson

    The wellspring to the future global growth in tourism is a commitment toward good policy and strategic planning. Governments, the private sector, international organizations, academic institutions, and not-for-profit agencies must be the leaders in developing sustainable tourism policies that...

    Published May 15th 2013 by Routledge

  8. Promoting and Marketing Events

    Theory and Practice

    By Nigel Jackson

    This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics...

    Published March 13th 2013 by Routledge

  9. Ambush Marketing in Sports

    By Gerd Nufer

    Series: Routledge Sports Marketing Series

    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with...

    Published March 10th 2013 by Routledge

  10. Exploring the Social Impacts of Events

    Edited by Greg Richards, Marisa de Brito, Linda Wilks

    Series: Routledge Advances in Event Research Series

    Social impacts are increasingly used as one of the main justifications for staging and funding events, and yet there is very little empirical evidence on the extent to which these impacts are realised by different kinds of events or in different settings. This timely volume fills this gap by being...

    Published February 27th 2013 by Routledge