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Forthcoming Events Marketing Books

You are currently browsing 1–5 of 5 forthcoming new books in the subject of Events Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

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  1. Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge...

    To Be Published February 11th 2015 by Routledge

  2. Routledge Handbook of Sports Event Management

    Edited by Milena M. Parent, Jean-Loup Chappelet

    Series: Routledge International Handbooks

    From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events,...

    To Be Published February 18th 2015 by Routledge

  3. Events Marketing Management

    A Consumer Perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In...

    To Be Published June 1st 2015 by Routledge

  4. Routledge Handbook of Sports Marketing

    Edited by Nicolas Chanavat, Simon Chadwick, Michel Desbordes

    Series: Routledge International Handbooks

    Showcasing the latest thinking and research in sport marketing from around the world, this book goes further than any other in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from 14 countries, it examines theories,...

    To Be Published September 15th 2015 by Routledge

  5. Tourism Marketing

    In the Age of the Consumer

    By Alistair Morrison, Ulrike Gretzel

    Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. It introduce students to the distinctive...

    To Be Published October 1st 2015 by Routledge

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