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Forthcoming Events Marketing Books

You are currently browsing 1–8 of 8 forthcoming new books in the subject of Events Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

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  1. Strategic Sports Event Management

    Third edition, 3rd Edition

    By Guy Masterman

    The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic...

    To Be Published May 13th 2014 by Routledge

  2. Sustainable Event Management

    A Practical Guide, 2nd Edition

    By Meegan Jones

    Gatherings of people for a purpose always have and always will be a part of the human story. Those staging these events have a social and environmental responsibility to manage their impacts and enhance their positive lasting legacies. Written by a leader in the field, this book is a practical,...

    To Be Published May 13th 2014 by Routledge

  3. Fundraising Management

    Analysis, Planning and Practice, 3rd Edition

    By Adrian Sargeant, Elaine Jay

    Applying the principles of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser wanting to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding...

    To Be Published June 26th 2014 by Routledge

  4. Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on...

    To Be Published July 16th 2014 by Routledge

  5. Events Marketing Management

    A Consumer Perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In...

    To Be Published October 17th 2014 by Routledge

  6. Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any successful sports business or organization has to understand in detail its customers, products, and market opportunities. Sports Marketing: Data-Driven Practice is a comprehensive, engaging and practice-focused textbook that demonstrates how effective sports marketing should be research-based...

    To Be Published November 14th 2014 by Routledge

  7. Routledge Handbook of Sports Event Management

    Edited by Milena M. Parent, Jean-Loup Chappelet

    Series: Routledge International Handbooks

    From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events of every size and scale, from small to mega-events, including one-off or...

    To Be Published December 30th 2014 by Routledge

  8. Tourism Marketing

    In the Age of the Consumer

    By Alistair Morrison, Ulrike Gretzel

    To Be Published December 31st 2014 by Routledge

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