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Forthcoming Events Marketing Books

You are currently browsing 1–5 of 5 forthcoming new books in the subject of Events Marketing — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

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  1. Events Marketing Management

    A Consumer Perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In...

    To Be Published September 30th 2015 by Routledge

  2. Routledge Handbook of Sports Marketing

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Series: Routledge International Handbooks

    Showcasing the latest thinking and research in sport marketing from around the world, this book goes further than any other in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from 14 countries, it examines theories,...

    To Be Published October 31st 2015 by Routledge

  3. Tourism Marketing

    In the Age of the Consumer

    By Alastair Morrison, Ulrike Gretzel

    Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. It introduce students to the distinctive...

    To Be Published January 1st 2016 by Routledge

  4. Hospitality Marketing

    3rd Edition

    By David Bowie, Francis Buttle

    To Be Published January 15th 2016 by Routledge

  5. A Practical Guide to Event Promotion

    By Nigel Jackson

    To Be Published February 1st 2016 by Routledge

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