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Events Promotion Books

You are currently browsing 1–1 of 1 new and published books in the subject of Events Promotion — sorted by publish date from newer books to older books.

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New and Published Books

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  1. Promoting and Marketing Events

    Theory and Practice

    By Nigel Jackson

    This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics...

    Published March 13th 2013 by Routledge

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Forthcoming Books

  1. Food and Wine Events in Europe: A Stakeholder Approach
    Edited by Alessio Cavicchi, Cristina Santini
    To Be Published January 31st 2014

Find more forthcoming books