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Sponsorship Books

You are currently browsing 1–1 of 1 new and published books in the subject of Sponsorship — sorted by publish date from newer books to older books.

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New and Published Books

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  1. Event Sponsorship

    By Ian McDonnell, Malcolm Moir

    This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of...

    Published November 22nd 2013 by Routledge

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