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Hospitality Marketing Books

You are currently browsing 1–3 of 3 new and published books in the subject of Hospitality Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

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  1. The Routledge Handbook of Hospitality Management

    Edited by Ioannis S Pantelidis

    Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract catering. However, despite its segmentation, there are key issues that are pertinent to all subsectors. The Routledge Handbook of...

    Published March 20th 2014 by Routledge

  2. Hospitality Marketing

    2nd Edition

    By David Bowie, Francis Buttle

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied...

    Published March 21st 2011 by Routledge

  3. Handbook of Marketing Research Methodologies for Hospitality and Tourism

    By Roland Nykiel

    Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly...

    Published August 12th 2007 by Routledge

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