You are currently browsing 1–2 of 2 new and published books in the subject of Hospitality Marketing — sorted by publish date from newer books to older books.
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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied...
Published March 21st 2011 by Routledge
Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly...
Published August 12th 2007 by Routledge
