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Economics of Tourism Books

You are currently browsing 31–39 of 39 new and published books in the subject of Economics of Tourism — sorted by publish date from newer books to older books.

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New and Published Books – Page 4

  1. The Role of the Hospitality Industry in the Lives of Individuals and Families

    By Pamela R Cummings, Francis A Kwansa, Marvin B Sussman

    The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give...

    Published October 4th 1998 by Routledge

  2. Fundamentals of Leisure Business Success

    A Manager's Guide to Achieving Success in the Leisure and Recreation Industry

    By William Winston, Jonathan T Scott

    Easy to read and conducive to discussion, Fundamentals of Leisure Business Success: A Manager’s Guide to Achieving Success in the Leisure and Recreation Industry takes a practical, upbeat look at the world’s largest industry--leisure and recreation--and gives you practical tips and surefire...

    Published July 16th 1998 by Routledge

  3. Marketing Your City, U.S.A.

    A Guide to Developing a Strategic Tourism Marketing Plan

    By Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt

    With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the...

    Published July 15th 1998 by Routledge

  4. Geography and Tourism Marketing

    By Kaye Sung Chon

    Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this...

    Published September 21st 1997 by Routledge

  5. How Consumers Pick a Hotel

    Strategic Segmentation and Target Marketing

    By William Winston, Dennis J Cahill

    Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information...

    Published June 17th 1997 by Routledge

  6. Marketing Issues in Pacific Area Tourism

    By Kaye Sung Chon, Chris Ryan, John C Crotts

    Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism...

    Published May 6th 1997 by Routledge

  7. Recent Advances in Tourism Marketing Research

    By Kaye Sung Chon, Muzaffer Uysal, Daniel Fesenmaier, Joseph O'Leary

    In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing...

    Published November 18th 1996 by Routledge

  8. Global Tourist Behavior

    By Erdener Kaynak, Muzaffer Uysal

    Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide...

    Published October 2nd 1996 by Routledge

  9. Internal Marketing

    Your Company's Next Stage of Growth

    By William Winston, Dennis J Cahill

    First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company....

    Published February 6th 1996 by Routledge