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Tourism Marketing Books

You are currently browsing 1–10 of 19 new and published books in the subject of Tourism Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Event Tourism and Cultural Tourism

    Issues and Debates

    Edited by Larry Dwyer, Eugenia Wickens

    Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the...

    Published April 23rd 2014 by Routledge

  2. Tourism and Social Marketing

    By C. Michael Hall

    Series: Routledge International Series in Tourism, Business and Management

    Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of...

    Published February 2nd 2014 by Routledge

  3. Heritage and the Olympics

    People, Place and Performance

    Edited by Sean Gammon, Gregory Ramshaw, Emma Waterton

    The Olympic Games have evolved into the most prestigious sport event on the planet. As a consequence, each Games generates more and more interest from the academic community. Sociology, politics, geography and history have all played a part in helping to understand the meanings and implications of...

    Published January 22nd 2014 by Routledge

  4. Wine and Identity

    Branding, Heritage, Terroir

    Edited by Matt Harvey, Leanne White, Warwick Frost

    Series: Routledge Studies of Gastronomy, Food and Drink

    In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine...

    Published January 8th 2014 by Routledge

  5. The Tourism Education Futures Initiative

    Activating Change in Tourism Education

    Edited by Darko Prebe┼żac, Christian Schott, Pauline Sheldon

    As the world faces many serious challenges informed, courageous and mindful leadership is needed for a better future. The Tourism Education Futures Initiative (TEFI) is the collective effort of a group of innovative, thoughtful and committed scholars and industry leaders seeking to provide vision,...

    Published November 13th 2013 by Routledge

  6. Wellness Tourism

    A Destination Perspective

    Edited by Cornelia Voigt, Christof Pforr

    Series: Routledge Advances in Tourism

    Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consumption and production. In this context wellness has developed into a significant dimension of tourism in a number of new and long established...

    Published October 23rd 2013 by Routledge

  7. Pilgrimage in the Marketplace

    By Ian Reader

    Series: Routledge Studies in Religion, Travel, and Tourism

    The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the...

    Published September 19th 2013 by Routledge

  8. Tourism in National Capitals and Global Change

    Edited by Robert Maitland

    At a time of increasing city competition, national capitals are at the forefront of efforts to gain competitive advantage for themselves and their nation, to project a distinctive and positive image and to score well in global city league tables. They are frequently their country’s main tourist...

    Published March 17th 2013 by Routledge

  9. Marketing and Managing Tourism Destinations

    By Alastair M Morrison

    Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of...

    Published February 27th 2013 by Routledge

  10. Managing and Marketing Tourist Destinations

    Strategies to Gain a Competitive Edge

    By Metin Kozak, Seyhmus Baloglu

    Series: Routledge Advances in Tourism

    Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus...

    Published September 4th 2012 by Routledge