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Tourism Marketing Books

You are currently browsing 1–10 of 20 new and published books in the subject of Tourism Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Sustainable Marketing of Cultural and Heritage Tourism

    By Deepak Chhabra

    Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws...

    Published April 10th 2015 by Routledge

  2. Tourist Experience

    Contemporary Perspectives

    Edited by Richard Sharpley, Philip Stone

    To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism...

    Published April 10th 2015 by Routledge

  3. Tourism in National Capitals and Global Change

    Edited by Robert Maitland

    At a time of increasing city competition, national capitals are at the forefront of efforts to gain competitive advantage for themselves and their nation, to project a distinctive and positive image and to score well in global city league tables. They are frequently their country’s main tourist...

    Published January 27th 2015 by Routledge

  4. Chinese Consumers in a New Era

    Their Travel Behaviors and Psychology

    Edited by Kam Hung, Xiang (Robert) Li

    As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world’s tourism landscape. Influence of China in the global tourism...

    Published September 18th 2014 by Routledge

  5. Event Tourism and Cultural Tourism

    Issues and Debates

    Edited by Larry Dwyer, Eugenia Wickens

    Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the...

    Published April 24th 2014 by Routledge

  6. Tourism and Social Marketing

    By C. Michael Hall

    Series: Routledge International Series in Tourism, Business and Management

    Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of...

    Published February 3rd 2014 by Routledge

  7. Heritage and the Olympics

    People, Place and Performance

    Edited by Sean Gammon, Gregory Ramshaw, Emma Waterton

    The Olympic Games have evolved into the most prestigious sport event on the planet. As a consequence, each Games generates more and more interest from the academic community. Sociology, politics, geography and history have all played a part in helping to understand the meanings and implications of...

    Published January 23rd 2014 by Routledge

  8. Wine and Identity

    Branding, Heritage, Terroir

    Edited by Matt Harvey, Leanne White, Warwick Frost

    Series: Routledge Studies of Gastronomy, Food and Drink

    In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine...

    Published January 9th 2014 by Routledge

  9. The Tourism Education Futures Initiative

    Activating Change in Tourism Education

    Edited by Darko Prebe┼żac, Christian Schott, Pauline Sheldon

    As the world faces many serious challenges informed, courageous and mindful leadership is needed for a better future. The Tourism Education Futures Initiative (TEFI) is the collective effort of a group of innovative, thoughtful and committed scholars and industry leaders seeking to provide vision,...

    Published November 14th 2013 by Routledge

  10. Wellness Tourism

    A Destination Perspective

    Edited by Cornelia Voigt, Christof Pforr

    Series: Routledge Advances in Tourism

    Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consumption and production. In this context wellness has developed into a significant dimension of tourism in a number of new and long established...

    Published October 24th 2013 by Routledge