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Brand Management Books

You are currently browsing 1–1 of 1 new and published books in the subject of Brand Management — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

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  1. Destination Brands

    3rd Edition

    By Nigel Morgan, Annette Pritchard, Roger Pride

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses...

    Published March 8th 2011 by Routledge

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Forthcoming Books

  1. Nation branding, 2nd Edition
    By Keith Dinnie
    To Be Published June 29th 2015

Find more forthcoming books