Business, Management and Accounting Books

New and Published Books – Page 6

51. Promoting Nonprofit Organizations

    A Reputation Management Approach

    By Ruth Ellen Kinzey

    Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years....

    Published April 7th 2013 by Routledge
52. Whither Chinese HRM?

    Paradigms, Models and Theories

    Edited by Malcolm Warner

    This symposium explores Chinese people-management as an academic subject, looking at where it is currently going and the likely direction of its progress. After the economic reforms introduced by Deng Xiaoping in 1978, China saw the introduction of Human Resource Management (HRM). This book...

    Published April 4th 2013 by Routledge
53. Expanding Disciplinary Space: On the Potential of Critical Marketing

    Edited by Douglas Brownlie, Paul Hewer, Mark Tadajewski

    Series: Key Issues in Marketing Management

    Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through...

    Published April 4th 2013 by Routledge
54. Expanding the Donor Base in Higher Education

    Engaging Non-Traditional Donors

    Edited by Noah D. Drezner

    Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations,...

    Published April 3rd 2013 by Routledge
55. Risk Intelligent Supply Chains

    How Leading Turkish Companies Thrive in the Age of Fragility

    By Çağrı Haksöz

    The Turkish economy is very dynamic and growing at phenomenal speeds. For instance, Turkey’s first quarter GDP growth rate was 11 percent in 2011. This growth brings its own risks and benefits. The lessons learned from surviving and thriving in such an environment can be applied to supply chains in...

    Published April 1st 2013 by CRC Press
56. Intellectual Property Rights in Contemporary Capitalism

    Edited by Birgitte Andersen

    Series: Routledge Studies in the Modern World Economy

    This book is a timely contribution to an important debate on the increased, changed or new scope of Intellectual Property Rights in the light of Contemporary Capitalism. How the expanded or pushed Intellectual Property Rights domain encourages an individual and corporate self-interest over...

    Published March 31st 2013 by Routledge
57. Consumer Behavior Analysis

    (A) Rational Approach to Consumer Choice

    Edited by Donald A. Hantula, Victoria K. Wells

    Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior...

    Published March 27th 2013 by Routledge
58. Environmental Regulation and Public Disclosure

    The Case of PROPER in Indonesia

    By Shakeb Afsah, Allen Blackman, Jorge H. Garcia, Thomas Sterner

    Series: Environment for Development

    This book is a remarkable case study of an environmental policy initiative for a national environmental regulatory system in the information age. In 1995 the Indonesian Ministry of Environment took the bold step to launch an environmental disclosure initiative called the Program for Pollution...

    Published March 26th 2013 by RFF Press
59. Green Organizations

    Driving Change with I-O Psychology

    Edited by Ann Hergatt Huffman, Stephanie R. Klein

    Series: Applied Psychology Series

    This book is a landmark in showing how industrial-organizational psychology and related fields contribute to environmental sustainability in organizations. Industrial-organizational psychology embraces a scientist/practitioner model: evidence-based best practice to solve real-world issues....

    Published March 26th 2013 by Routledge
60. Recession at Work

    HRM in the Irish Crisis

    By Bill Roche, Paul Teague, Anne Coughlan, Majella Fahy

    Series: Routledge Advances in Management and Business Studies

    How has the recession affected the conduct of human resource management? How have HR departments and managers fared? Have leading firms taken measures to sustain and revive their businesses through innovative HR measures? How have union representation and influence been affected? Is the recession...

    Published March 26th 2013 by Routledge