Skip to Content

Books by Subject

Business, Management and Accounting Books

You are currently browsing 51–60 of 5,081 new and published books in the subject of Business, Management and Accounting — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 6

  1. Advertising Media Planning

    A Brand Management Approach, 4th Edition

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must...

    Published April 10th 2015 by Routledge

  2. Economic Developments in Contemporary China

    A Guide

    By Ian Jeffries

    China’s role in global affairs today continues to rise. This book provides an authoritative, comprehensive and detailed overview of contemporary economic developments in China. Key topics include agriculture; the market gradually replacing central planning; the global financial crisis; the reform...

    Published April 10th 2015 by Routledge

  3. AIDS and Business

    By Saskia Faulk, Jean-Claude Usunier

    The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and...

    Published April 10th 2015 by Routledge

  4. The Development of the American Public Accounting Profession

    Scottish Chartered Accountants and the Early American Public Accountancy Profession

    By T.A. Lee

    The book presents a series of researched biographies of professional accountants who immigrated to the United States and developed their careers there in the late nineteenth and early twentieth century. This volume is a tribute to the efforts of a relatively small...

    Published April 10th 2015 by Routledge

  5. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    Published April 10th 2015 by Psychology Press

  6. Design Economies and the Changing World Economy

    Innovation, Production and Competitiveness

    By John Bryson, Grete Rusten

    Design is central to every service or good produced, sold and consumed. Manufacturing and service companies located in high cost locations increasingly find it difficult to compete with producers located in countries such as India and China. Companies in high-cost locations either have to shift...

    Published April 10th 2015 by Routledge

  7. Strategic Sales and Strategic Marketing

    Edited by Nikala Lane

    There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to...

    Published April 10th 2015 by Routledge

  8. Reconfiguring Global Health Innovation

    By Padmashree Gehl Sampath

    Reconfiguring Global Health Innovation presents the findings of multi-year research, contrasting experiences of different latecomer countries in building health innovation systems to cater to local needs. It analyses the emerging industrial structures in health innovation as more and more latecomer...

    Published April 10th 2015 by Routledge

  9. Retirement Security in the Great Recession

    Edited by Christian Weller

    Few events have posed as many challenges for retirement and retirement policy as the crisis of the late 2000s. At the end of the last decade, the United States experienced the Great Recession—a combination of unprecedented wealth losses and historically high unemployment increases that marked the...

    Published April 10th 2015 by Routledge

  10. When is Regional “Beautiful”?

    Implications for Knowledge Flows, Entrepreneurship and Innovation

    Edited by Bjorn Asheim, Olof Ejermo

    This book focuses on the importance of geography and space in explaining knowledge flows, entrepreneurship and innovation. During the last few decades spatial perspectives have enjoyed a growing attention outside the specific discipline of geography both in academic economics and among...

    Published April 10th 2015 by Routledge