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Now in a fully revised and updated third edition, Managing Sports Organizations is still the most interesting, challenging, and student-focused introduction to sport management currently available. Bridging the gap between theory and practice, this book explores every key topic, issue and concept...
Published March 20th 2013 by Routledge
Series: Routledge Library Editions: Organizations
Re-issuing volumes originally published between 1949 and 1995 this 31 volume set examines the theory and behaviour of organizations. Topics covered include: the sociology of work leadership and organizations politics at work theory and practice of company organization patterns of business...
Published March 20th 2013 by Routledge
Series: The Little Big Book Series
Organizations around the world are rating their improvement efforts as not producing the desired long-term results. Dr. Harrington’s research indicates that this occurs because organizations are using the latest improvement tools and approaches without first defining how they want to change their...
Published March 20th 2013 by Productivity Press
Series: Routledge Library Editions: Advertising
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation,...
Published March 20th 2013 by Routledge
Series: Routledge Library Editions: Advertising
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to...
Published March 20th 2013 by Routledge
Series: Routledge Library Editions: Advertising
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions....
Published March 20th 2013 by Routledge
Series: Routledge Library Editions: Advertising
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip...
Published March 20th 2013 by Routledge
Series: Routledge Library Editions: Advertising
This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches...
Published March 20th 2013 by Routledge
Series: Routledge Library Editions: Advertising
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or...
Published March 20th 2013 by Routledge
Series: Routledge Library Editions: Advertising
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples...
Published March 20th 2013 by Routledge
