Skip to Content

Textbooks by Subject

Consumer Psychology Textbooks

You are currently browsing 1–3 of 3 new and published textbooks in the subject of Consumer Psychology — sorted by publish date from newer books to older books.

For textbooks that are not yet published; please browse forthcoming textbooks.

New and Published Textbooks

  • Page:
  • 1
  1. Advertising Theory

    Edited by Shelly Rodgers, Esther Thorson

    Series: Routledge Communication Series

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...

    Published February 22nd 2012 by Routledge

  2. Deception In The Marketplace

    The Psychology of Deceptive Persuasion and Consumer Self-Protection

    By David M. Boush, Marian Friestad, Peter Wright

    This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s...

    Published May 13th 2009 by Routledge

  3. Brand Management

    Research, Theory and Practice

    By Tilde Heding, Tilde Heding, Charlotte F. Knudtzen, Charlotte F. Knudtzen, Mogens Bjerre, Mogens Bjerre

    For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific...

    Published December 21st 2008 by Routledge

  • Page:
  • 1

Subjects

There are no subcategories under Consumer Psychology.


Forthcoming Textbooks

  1. The New Psychology of Money
    By Adrian Furnham
    To Be Published May 11th 2014
  2. Community and In-Home Behavioral Health Treatment
    By Lynne Rice Westbrook
    To Be Published June 18th 2014
  3. Diversity in Advertising: Broadening the Scope of Research Directions
    Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
    To Be Published August 14th 2014
  4. The Psychology of the Electric Car: Experiences of Drivers from Electric Vehicle Trials
    Edited by Mark Burgess, Joseph Krems, Andreas Keinath
    To Be Published September 30th 2014
  5. The Psychology of Advertising, 2nd Edition
    By Bob M. Fennis, Wolfgang Stroebe
    To Be Published September 30th 2014

Find more forthcoming textbooks


Search Textbooks


 

law textbooks sidebanner pos 1
E Updates long banner postion 1
Lib Recommendation siee pos 3 - 
	Recommend key titles to your librarian today! Ensure that your library has access to all the latest publications.