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Consumer Psychology Textbooks

You are currently browsing 1–4 of 4 new and published textbooks in the subject of Consumer Psychology — sorted by publish date from newer books to older books.

For textbooks that are not yet published; please browse forthcoming textbooks.

New and Published Textbooks

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  1. The Psychology of the Asian Consumer

    Edited by Bernd Schmitt, Leonard Lee

    Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters...

    Published October 27th 2014 by Routledge

  2. Advertising Theory

    Edited by Shelly Rodgers, Esther Thorson

    Series: Routledge Communication Series

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...

    Published February 23rd 2012 by Routledge

  3. Deception In The Marketplace

    The Psychology of Deceptive Persuasion and Consumer Self-Protection

    By David M. Boush, Marian Friestad, Peter Wright

    This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s...

    Published May 14th 2009 by Routledge

  4. Brand Management

    Research, Theory and Practice

    By Tilde Heding, Tilde Heding, Charlotte F. Knudtzen, Charlotte F. Knudtzen, Mogens Bjerre, Mogens Bjerre

    For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific...

    Published December 22nd 2008 by Routledge

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Forthcoming Textbooks

  1. Persuasive Imagery: A Consumer Response Perspective
    Edited by Linda M. Scott, Rajeev Batra
    To Be Published April 28th 2015
  2. Diversity in Advertising: Broadening the Scope of Research Directions
    Edited by Jerome D. Williams, Wei-Na Lee
    To Be Published April 28th 2015
  3. Brands and Brand Management: Contemporary Research Perspectives
    Edited by Barbara Loken, Rohini Ahluwalia
    To Be Published April 28th 2015
  4. Social Psychology of Consumer Behavior
    Edited by Michaela Wänke
    To Be Published April 28th 2015
  5. The Psychology of Advertising
    By Bob M. Fennis, Wolfgang Stroebe
    To Be Published April 28th 2015

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