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Consumer Psychology Textbooks

You are currently browsing 1–5 of 5 new and published textbooks in the subject of Consumer Psychology — sorted by publish date from newer books to older books.

For textbooks that are not yet published; please browse forthcoming textbooks.

New and Published Textbooks

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  1. The Psychology of the Asian Consumer

    Edited by Bernd Schmitt, Leonard Lee

    Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters...

    Published October 27th 2014 by Routledge

  2. Advertising Theory

    Edited by Shelly Rodgers, Esther Thorson

    Series: Routledge Communication Series

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...

    Published February 23rd 2012 by Routledge

  3. The Psychology of Advertising

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    Published May 28th 2010 by Psychology Press

  4. Deception In The Marketplace

    The Psychology of Deceptive Persuasion and Consumer Self-Protection

    By David M. Boush, Marian Friestad, Peter Wright

    This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s...

    Published May 14th 2009 by Routledge

  5. Brand Management

    Research, Theory and Practice

    By Tilde Heding, Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre, Charlotte F. Knudtzen, Mogens Bjerre

    For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific...

    Published December 22nd 2008 by Routledge

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Subjects

There are no subcategories under Consumer Psychology.


Forthcoming Textbooks

  1. The Psychology of Design: Creating Consumer Appeal
    Edited by Rajeev Batra, Colleen Seifert, Diann Brei
    To Be Published August 3rd 2015
  2. Conversations on Consumption
    Edited by Jonathan E. Schroeder
    To Be Published August 14th 2015
  3. Qualitative Research Methods in Consumer Psychology: Ethnography and Culture
    Edited by Paul Hackett
    To Be Published September 7th 2015
  4. The Routledge Companion to Consumer Behavior Analysis
    Edited by Gordon R. Foxall
    To Be Published September 11th 2015
  5. The New Consumer Psychology: Scanning buying behavior with MRI of the mind
    By (Leo) Sang Min Whang
    To Be Published September 28th 2015

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