You are currently browsing 1–3 of 3 new and published textbooks in the subject of Consumer Psychology — sorted by publish date from newer books to older books.
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Series: Routledge Communication Series
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...
Published February 22nd 2012 by Routledge
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s...
Published May 13th 2009 by Routledge
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific...
Published December 21st 2008 by Routledge
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