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Forthcoming Consumer Psychology Textbooks

You are currently browsing 1–2 of 2 forthcoming new textbooks in the subject of Consumer Psychology — sorted by publish date from upcoming books to future books.

For textbooks that are already published; please browse available textbooks.

Forthcoming Textbooks

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  1. Brand Management

    Research, Theory and Practice, 2nd Edition

    By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

    For decades, branding has been considered as an important value creator and, as a result, a management priority. Yet what constitutes a brand is still contentious and elusive. Tilde Heding’s review of brand management is unrivalled as an impartial, thorough and structured introduction to the...

    To Be Published October 1st 2015 by Routledge

  2. Essentials of Consumer Behavior

    By Debra L. Stephens

    The Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics not found in other books. Balancing a strong academic foundation...

    To Be Published November 30th 2015 by Routledge

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Subjects

There are no subcategories under Consumer Psychology.


Recently Published Textbooks

  1. Attention, Attitude, and Affect in Response To Advertising
    Edited by Eddie M. Clark, Timothy C. Brock
    Published April 23rd 2015
  2. The Psychology of Advertising
    By Bob M. Fennis, Wolfgang Stroebe
    Published April 10th 2015
  3. Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)
    Edited by Henri Baudet, Henk van der Meulen
    Published November 26th 2014
  4. Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide
    By Gordon R. Foxall
    Published November 26th 2014
  5. Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics
    By Barrie Gunter, Adrian Furnham
    Published November 26th 2014

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