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Forthcoming Consumer Psychology Textbooks

You are currently browsing 1–5 of 5 forthcoming new textbooks in the subject of Consumer Psychology — sorted by publish date from upcoming books to future books.

For textbooks that are already published; please browse available textbooks.

Forthcoming Textbooks

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  1. Essentials of Consumer Behavior

    By Debra L. Stephens

    The Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics not found in other books. Balancing a strong academic foundation...

    To Be Published November 30th 2015 by Routledge

  2. Brand Management

    Research, Theory and Practice, 2nd Edition

    By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

    For decades, branding has been considered as an important value creator and, as a result, a management priority. Yet what constitutes a brand is still contentious and elusive. Tilde Heding’s review of brand management is unrivalled as an impartial, thorough and structured introduction to the...

    To Be Published November 30th 2015 by Routledge

  3. The Psychology of Advertising

    2nd Edition

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published December 1st 2015 by Psychology Press

  4. Consumer Behaviour in Sport and Events

    Marketing Strategies, 2nd Edition

    By Daniel Funk, Kostas Alexandris, Heath McDonald

    To Be Published May 15th 2016 by Routledge

  5. Consumption and Everyday Life

    2nd Edition

    By Mark Paterson

    To Be Published May 30th 2016 by Routledge

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Recently Published Textbooks

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    By Mark Charlesworth
    Published June 2nd 2015
  2. Social Psychology of Consumer Behavior
    Edited by Michaela Wänke
    Published May 21st 2015
  3. Persuasive Imagery: A Consumer Response Perspective
    Edited by Linda M. Scott, Rajeev Batra
    Published May 7th 2015
  4. Applying Social Cognition to Consumer-Focused Strategy
    Edited by Frank R. Kardes, Paul M. Herr
    Published May 7th 2015
  5. Social Marketing: Theoretical and Practical Perspectives
    Edited by Marvin E. Goldberg, Martin Fishbein
    Published May 7th 2015

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