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Consumer Psychology
Showing 1-10 of 40 results (4 pages in total)
Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
- Edited by Angeline G. Close.
Published April 2012
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying…
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Gender, Culture, and Consumer Behavior
- Edited by Cele C. Otnes, and Linda Tuncay Zayer.
Published March 2012
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications…
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The Psychology of Entertainment Media
Blurring the Lines Between Entertainment and Persuasion
- Edited by L. J. Shrum.
Published March 2012
In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively…
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Advertising Theory
- Edited by Shelly Rodgers, and Esther Thorson.
Published February 2012
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and…
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Transformative Consumer Research for Personal and Collective Well-Being
- Edited by David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann and Julie L. Ozanne.
Published May 2011
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well…
more about Transformative Consumer Research for Personal and Collective Well-Being…
Consumer Behavior Knowledge for Effective Sports and Event Marketing
- Edited by Lynn R. Kahle, and Angeline G. Close.
Published September 2010
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application…
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Consumer Culture, Identity and Well-Being
The Search for the 'Good Life' and the 'Body Perfect'
- By Helga Dittmar.
- Series Edited by Professor Rupert Brown.
Published September 2010
Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer…
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The Aging Consumer
Perspectives From Psychology and Economics
- Edited by Aimee Drolet, Norbert Schwarz and Carolyn Yoon.
Published June 2010
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution.
This edited volume,…
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The Psychology of Advertising
- By Bob M. Fennis, and Wolfgang Stroebe.
Published May 2010
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…
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The Connected Customer
The Changing Nature of Consumer and Business Markets
- Edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts and F.G.M.(Rik) Pieters.
Published January 2010
In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend…
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