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Attitudes & Persuasion
Showing 1-10 of 21 results (3 pages in total)
The Psychology of Entertainment Media
Blurring the Lines Between Entertainment and Persuasion
- Edited by L.J. Shrum.
Published March 2012
In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers.…
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The Psychology of Advertising
- By Bob M. Fennis, and Wolfgang Stroebe.
Published May 2010
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…
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The Psychology of Attitudes and Attitude Change
- Edited by Joseph P. Forgas, Joel Cooper and William D. Crano.
Published May 2010
Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying…
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Why Aren't We Saving the Planet?
A Psychologist's Perspective
- By Geoffrey Beattie.
Published May 2010
Global warming. Many of us believe that it is somebody else’s problem, that it will affect other people and that other people will come up with the solution. This is not true. "Global" warming is a global problem: it will affect every single one of us and will only be stopped by a huge shift in our…
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The Scientist and the Humanist
A Festschrift in Honor of Elliot Aronson
- Edited by Marti Hope Gonzales, Carol Tavris and Joshua Aronson.
Published May 2010
Elliot Aronson is among the 100 most influential psychologists of the 20th Century. He is best known for his theorizing and research on cognitive dissonance theory -- one of the most provocative and enduring theories in contemporary psychology -- and for his design of the "jigsaw…
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The Dynamics of Persuasion
Communication and Attitudes in the Twenty-First Century
- By Richard M. Perloff.
Published March 2010
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between…
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Social Cognition
The Basis of Human Interaction
- Edited by Fritz Strack, and Jens Förster.
Published March 2009
Social cognition is an area of social psychology that has been flourishing over the past two decades. It has harnessed basic concepts from cognitive psychology and developed and refined them to explain human thinking, feeling, and acting in a social context. Moreover, social cognition has…
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Social Psychology of Consumer Behavior
- Edited by Michaela Wanke.
Published December 2008
The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an…
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Attitudes
Insights from the New Implicit Measures
- Edited by Richard E. Petty, Russell H. Fazio and Pablo Brinol.
Published October 2008
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown…
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Attitudes and Attitude Change
- Edited by William D. Crano, and Radmila Prislin.
Published May 2008
This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book’s chapters cover all of the most critical features of attitude…
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