Recent Articles

1. 

   Claim 20% Off Johnston & Marshall’s Leading Sales Texts Today

   We are pleased to offer you a huge 20% discount on the new editions of Contemporary Selling and Sales Force Management by Mark Johnston & Greg Marshall.
   
   All you have to do is enter the code GDC71 at checkout to activate the 20% discount.

   Terms and conditions apply*.

2. 

   Major Works Giveaway

   Routledge Major Works are pleased to offer you the chance to purchase Business and Management collections at a 20% discount.

   Terms and conditions apply*.

3. 

   20% off Professional Marketing Titles in April

   Routledge are pleased to offer you a 20% discount on our selection of Professional Marketing Titles in April. Whether you're new to the job, looking for a refresher on strategic techniques, or wanting to learn how to plan the perfect e-campaign, our titles will provide you with the knowledge, tools and critical thinking, to ensure that your next campaign gets the results you want.

4. 

   Sir Richard Branson Introduces…

   We invite you to take a sneak peak at the foreword by Sir Richard Branson in The Air Logistics Handbook by Michael Sales

5. 

   Confronting The Digital Elephant in the Room

   Consumer research is only just beginning to emerge on how digital consumption affects basic human and consumer behaviours.
   
   "In a few short decades digital consumption has colonized more and more of our lives from entertainment to communication to shopping to learning about the world," say Russell Belk and Rosa Llamas, editors of The Routledge Companion to Digital Consumption,  "issues of what digital consumption do to our notions of self, trust, friendship, and consumer activism have been less appreciated until recently, even though they likely have a more profound on our well being."

   Read more about the topics explored in The Routledge Companion to Digital Consumption in this fascinating interview with the editors.
    

6. 

   Public Relations And Nation Building: Influencing Israel

   Why not read this interview with Margalit Toledano and David McKie, authors of Public Relations And Nation Building, and find out the answers to such questions as "Does the definition of PR change when used in the context of nation building?", and "What makes Israel stand out from other countries, in terms of the use of PR to inform/build national identity?"
    

7. 

   Promoting Nonprofit Organizations

   “A major PR challenge for nonprofit organizations is to think in reputation management terms. Not-for-profit entities cannot take their reputation for granted,” warns Ruth Kinzey in Promoting Nonprofit Organizations.

   Read more from Ruth Kinzey in an interview about her book here.

8. 

   New Generation of HR Professional

   How can one call oneself a professional in HR when there are no governing bodies to assess it?

   Visit youtube today & watch Paul Kearns, author of ‘Professional HR’, introduce his transformative book, which explores this question.

9. 

   America and China: Will They Ever Work Together?

   Steven Feldman, author of Trouble in the Middle gets to the crux of how American and Chinese executives perceive doing business. The result: a book that will prove helpful to all those looking to expertly navigate Chinese-American business relationships. Why not read an interview with the author?

10. 

    Trouble in the Middle

    Steven P. Feldman, Professor of Business Ethics, Weatherhead School of Management, explains his latest publication Trouble in the Middle: American-Chinese Business Relations, Culture, Conflict, and Ethics.

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