Economists question Cuba's commitment to consumer choice in light of the government's decision to charge steep customs duties on informal imports. To read more, please click here.
The role and significance of these imports in terms of consumer choice and the behavior of consumption in Cuba are discussed in Emilio Morales and Joseph Scarpaci's 'Marketing Without Advertising: Brand Preference and Consumer Choice in Cuba'.
Brand Preference and Consumer Choice in Cuba
Series: Routledge Advances in Management and Business Studies
In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services...
Published December 20th 2011 by Routledge