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Cuba’s Commitment to Consumer Choice

'Marketing Without Advertising'

Read what Emilio Morales, co-author of 'Marketing Without Advertising', has to say about the recent hikes in custom duty on informal imports in Cuba in an article by Victoria Burnett in The New York Times.

Click here for more information on 'Marketing Without Advertising'

Economists question Cuba's commitment to consumer choice in light of the government's decision to charge steep customs duties on informal imports. To read more, please click here.

The role and significance of these imports in terms of consumer choice and the behavior of consumption in Cuba are discussed in Emilio Morales and Joseph Scarpaci's 'Marketing Without Advertising: Brand Preference and Consumer Choice in Cuba'.

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  1. Marketing without Advertising

    Brand Preference and Consumer Choice in Cuba

    By Emilio Morales, Joseph L. Scarpaci

    Series: Routledge Advances in Management and Business Studies

    In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services...

    Published December 21st 2011 by Routledge