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Articles in the Professional category
Recent Professional Articles
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New Generation of HR Professional
How can one call oneself a professional in HR when there are no governing bodies to assess it?
Visit youtube today & watch Paul Kearns, author of ‘Professional HR’, introduce his transformative book, which explores this question.
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Bankrupting Nature by Anders Wijkman and Johan Rockström
This powerful book shows us that we are in deep denial about the magnitude of the global environmental challenges and resource constraints facing the world. The authors argue that regardless of whether governments respond to the economic crisis through additional stimulus packages or reduced government spending, environmental and resource constraints will remain.
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‘Marketing Matrix’ author Gerard Hasting on BBC’s Panorama
BBC's Panorama aired a program on the 20th February 2012 about 'Britain's Hidden Alcoholics' which featured Gerard Hastings the author of a upcoming book titled The Marketing Matrix talking about alcohol marketing. You can view this episode by following the link below.
Gerard Hastings talks to Alastair Campbell about 22 minutes in.
http://www.bbc.co.uk/iplayer/episode/b01cmqdc/Panorama_Britains_Hidden_Alcoholics/
Click here for more information on The Marketing Matrix: How the Corporation Gets Its Power – And How We Can Reclaim It
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A collection of Articles from ‘Protecting Main Street’ author Paul Lubin
Attached are some articles and a paper that Paul Lubin has published which describe how market research in financial services can be used to limit risk, verify compliance with the law and ensure fair and equitable consumer treatment.
Just follow the links below to view the articles.
For more information or to order a copy of Paul Lubin's book 'Protecting Main Street' then Click here
