Routledge Interpretive Marketing Research
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Motherhoods, Markets and Consumption
The Making of Mothers in Contemporary Western Cultures
Series: Routledge Interpretive Marketing Research
It takes more than a baby to make a mother, and mothers make more than babies. This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical...
To Be Published September 15th 2013 by Routledge
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Consumption and Spirituality
Series: Routledge Interpretive Marketing Research
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together...
Published August 23rd 2012 by Routledge
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Generation Y in Consumer and Labour Markets
Series: Routledge Interpretive Marketing Research
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities...
Published October 5th 2011 by Routledge
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Music, Movies, Meanings, and Markets
Cinemajazzamatazz
Series: Routledge Interpretive Marketing Research
Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between...
Published June 6th 2011 by Routledge
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Beyond the Consumption Bubble
Series: Routledge Interpretive Marketing Research
Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the...
Published December 13th 2010 by Routledge
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Managing Service Firms
The Power of Managerial Marketing
Series: Routledge Interpretive Marketing Research
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a...
Published April 11th 2010 by Routledge
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Interactive Marketing
Revolution or Rhetoric?
Series: Routledge Interpretive Marketing Research
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have...
Published March 17th 2010 by Routledge
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Interpreting Consumer Choice
The Behavioural Perspective Model
Series: Routledge Interpretive Marketing Research
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of...
Published August 18th 2009 by Routledge
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Interpretation in Social Life, Social Science, and Marketing
Series: Routledge Interpretive Marketing Research
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of...
Published April 5th 2009 by Routledge
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Explorations in Consumer Culture Theory
Series: Routledge Interpretive Marketing Research
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The...
Published November 17th 2008 by Routledge
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Marketing Discourse
A Critical Perspective
Series: Routledge Interpretive Marketing Research
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a...
Published December 19th 2007 by Routledge
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The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Series: Routledge Interpretive Marketing Research
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy...
Published November 7th 2007 by Routledge
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Consuming Books
The Marketing and Consumption of Literature
Series: Routledge Interpretive Marketing Research
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being...
Published March 29th 2006 by Routledge
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Visual Consumption
Series: Routledge Interpretive Marketing Research
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary,...
Published April 18th 2005 by Routledge