A new approach to public relations research and practice
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public...
To Be Published May 22nd 2014 by Routledge
Critical Perspectives on Voice, Image and Identity
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is...
Published August 5th 2013 by Routledge
The Shadow of Excellence
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some PR scholars claim that public relations serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of...
To Be Published July 15th 2014 by Routledge
All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one...
Published March 17th 2013 by Routledge