Business Research

Key Issues in Marketing Management

1. Multicultural Perspectives in Customer Behaviour

   Edited by Maria Piacentini, Charles Cui

   Series: Key Issues in Marketing Management

   With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...

   Published June 17th 2012 by Routledge
2. New Developments in Online Marketing

   Edited by Stephen Tagg, Alan Stevenson, Tiziano Vescovi

   Series: Key Issues in Marketing Management

   There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications...

   Published June 14th 2012 by Routledge
3. The Marketing / Accounting Interface

   Edited by Robin Roslender, Richard M.S. Wilson

   Series: Key Issues in Marketing Management

   When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in...

   Published May 20th 2012 by Routledge
4. New Horizons in Arts, Heritage, Nonprofit and Social Marketing

   Edited by Roger Bennett, Finola Kerrigan, Daragh O'Reilly

   Series: Key Issues in Marketing Management

   Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of...

   Published May 10th 2012 by Routledge