Museum and Heritage Studies

New and Key Titles 2014

Management and Marketing

  1. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

    By Ylva French, Sue Runyard

    Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums,...

    Published June 1st 2011 by Routledge

  2. Arts Management

    2nd Edition

    By Derrick Chong

    Series: Mastering Management in the Creative and Cultural Industries

    The second edition of Arts Management has been thoroughly revised to provide an updated, comprehensive overview of this fast-changing subject. Arts managers and students alike are offered a lively, sophisticated insight into the artistic, managerial and social responsibilities necessary for those...

    Published December 20th 2009 by Routledge

  3. Directory of Museums, Galleries and Buildings of Historic Interest in the United Kingdom

    4th Edition

    By Europa Publications

    This unique and important directory incorporates some 2,700 entries.It covers all types and sizes of museums; galleries of paintings, sculpture and photography; and buildings and sites of particular historic interest. It also provides an extensive index listing over 3,000 subjects. The Directory...

    Published December 10th 2008 by Routledge

  4. Arts Governance

    People, Passion, Performance

    By Ruth Rentschler

    Series: Routledge Research in Creative and Cultural Industries Management

    Since the crisis in governance which led to a shortage of capable board members, recent years have seen the emergence of the enterprising arts organisation – a development which has led to the need for new types of board members who have a greater understanding of 'mission, money and merit' within...

    To Be Published October 22nd 2014 by Routledge

  5. Creativity Research

    An Inter-Disciplinary and Multi-Disciplinary Research Handbook

    Edited by Eric Shiu

    Series: Routledge Studies in Innovation, Organizations and Technology

    Compared to its ‘cousin’ innovation, academic research on creativity has been less well covered in journals and books. This is despite the fact that creativity has a profound role in many different subject disciplines. This book is a unique collection of some of the latest research from&...

    Published February 26th 2014 by Routledge

  6. The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    Series: Routledge Companions in Business, Management and Accounting

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in...

    Published November 27th 2013 by Routledge

  7. Cultural Policy

    Management, Value & Modernity in the Creative Industries

    By Dave O'Brien

    Contemporary society is complex; governed and administered by a range of contradictory policies, practices and techniques. Nowhere are these contradictions more keenly felt than in cultural policy. This book uses insights from a range of disciplines to aid the reader in understanding contemporary...

    Published August 8th 2014 by Routledge

  8. Understanding Art Markets

    Inside the world of art and business, 2nd Edition

    By Iain Robertson

    The global art market has recently been valued at close to $50bn - a rise of over 60% since the global financial crisis. These figures are driven by demand from China and other emerging markets, as well as the growing phenomenon of the artist bypassing dealers as a market force in his/her own right...

    To Be Published March 31st 2015 by Routledge

  9. Marketing for Cultural Organizations

    New Strategies for Attracting Audiences - third edition

    By Bonita M. Kolb

    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural...

    Published June 24th 2013 by Routledge

  10. Strategic Management in the Arts

    By Lidia Varbanova

    Strategic Management in the Arts looks at the unique characteristics of organisations in the arts and culture sector and shows readers how to tailor a strategic plan to help these diverse organizations meet their objectives. Strategic management is an essential element that drives an organisation...

    Published November 15th 2012 by Routledge