New Books from Psychology Press and Routledge

October-December 2012


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Psychology Press publishes leading books and journals in academic psychology, and in professional areas including neuropsychology, language disorders and industrial organizational psychology. All our books are available to buy online using our secure e-commerce system, and as an aid to your online purchases, we provide up-to-date subject-specific Arenas:


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Consumer Psychology

  1. Psychological Foundations of Marketing

    By Allan J. Kimmel

    Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of...

    Published October 25th 2012 by Routledge

  2. The Routledge Companion to Identity and Consumption

    Edited by Ayalla A. Ruvio, Russell W. Belk

    Series: Routledge Companions in Business, Management and Accounting

    "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the...

    Published December 17th 2012 by Routledge

  3. Social Influence and Consumer Behavior

    Edited by Daniel Howard, Amna Kirmani, Priyali Rajagopal

    Series: Special Issues of Social Influence

    A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes,...

    Published November 19th 2012 by Psychology Press