Public Relations

New and Key Titles


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  1. Linda Bathgate
    Publisher (US)

  2. Erica Wetter
    Senior Editor (US)

  3. Natalie Foster
    Publisher (UK)

  4. Niall Kennedy
    Assistant Editor (UK)

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We are delighted to showcase our new and key titles in Public Relations and Corporate Communication.

All Routledge textbooks are available for examination, as either print or e-inspection copies. Check the textbook listings for the Companion Website button; these sites provide additional materials for students and teaching resources for instructors, enhancing the functionality of the textbook and serving as invaluable tools for instruction.

In addition to the titles featured in this catalog, we have a comprehensive listing of all titles in communication, media, publishing, and cultural studies, including descriptions, full tables of contents, and additional information at our website at www.routledge.com.

We welcome your feedback on our publishing program, so please feel free to get in touch – whether you want to read, write, review, adopt, or buy, we want to hear from you.

  1. Cases in Public Relations Management

    The Rise of Social Media and Activism, 2nd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real...

    Published February 18th 2014 by Routledge

  2. Strategic Planning for Public Relations

    4th Edition

    By Ronald D. Smith

    This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign...

    Published December 20th 2012 by Routledge

  3. Public Relations: The Basics

    By Ron Smith

    Series: The Basics

    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key...

    Published August 6th 2013 by Routledge

  4. Culture and Public Relations

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Series: Routledge Communication Series

    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

    Published April 16th 2012 by Routledge

  5. Public Relations in Britain

    A History of Professional Practice in the Twentieth Century

    By Jacquie L'Etang

    In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological...

    Published April 30th 2013 by Routledge

  6. Reputation Management

    The Key to Successful Public Relations and Corporate Communication, 2nd Edition

    By John Doorley, Helio Fred Garcia

    Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in...

    Published November 1st 2010 by Routledge

  7. The Public Relations Handbook

    4th Edition

    By Alison Theaker

    Series: Media Practice

    The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying...

    Published August 10th 2011 by Routledge

  8. Health and Medical Public Relations

    By Myc Riggulsford

    Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of...

    Published May 15th 2013 by Routledge