We are delighted to showcase our new and key titles in Public Relations and Corporate Communication.
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In addition to the titles featured in this catalog, we have a comprehensive listing of all titles in communication, media, publishing, and cultural studies, including descriptions, full tables of contents, and additional information at our website at www.routledge.com.
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The Rise of Social Media and Activism, 2nd Edition
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real...
Published February 18th 2014 by Routledge
This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign...
Published December 20th 2012 by Routledge
Series: The Basics
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key...
Published August 5th 2013 by Routledge
Series: Routledge Communication Series
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...
Published April 15th 2012 by Routledge
A History of Professional Practice in the Twentieth Century
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological...
Published April 30th 2013 by Routledge
The Key to Successful Public Relations and Corporate Communication, 2nd Edition
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in...
Published November 2nd 2010 by Routledge
Series: Media Practice
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying...
Published August 10th 2011 by Routledge
Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of...
Published May 15th 2013 by Routledge