Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of...
Published February 27th 2013 by Routledge
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses...
Published March 8th 2011 by Routledge
Recent years have seen an explosion in research on tourism volunteering. Volunteers are an essential part of tourism, whether they are volunteering in their local museum, at a sporting mega-event, as an airport ambassador, or travelling the global as a volunteer tourist. Managing Volunteers in...
Published August 24th 2009 by Routledge
Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach. This book takes, as its central theme, the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and...
Published May 18th 2009 by Routledge
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of...
Published March 19th 2009 by Routledge