Routledge International Series in Tourism, Business and Management
Tim Coles, University of Exeter, UK and C. Michael Hall, University of Otago, New
This innovative book series explores the key contemporary issues in the business and management of tourism. The series is organized around two strands: core themes in the business and management of tourism; and comparative international perspectives. The series is committed to exploring how the tourism sector reflects, informs and drives current thinking and practice in business and management in such areas as HRM, entrepreneurship, service quality management, leadership, CSR, strategy, operations, branding and marketing.
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of...
To Be Published October 14th 2013 by Routledge
Mitigating the Impacts on Climate Change
Climate change is one of the single most important global environmental issues facing the world today and is emerging as a major topic in tourism studies. Tourism is one of the world’s largest industries; it both contributes to, and will be notably affected by, climate change. Given the emerging...
Published November 30th 2010 by Routledge