Articles in the New Titles category
Articles in the New Titles category
The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional attitudes and working conditions of journalists in various countries around the world. This book updates the original Global Journalist (1998) volume with new data, adding more than a dozen countries, and provides material on comparative research about journalists that will be useful to those interested in doing their own studies...
Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application.
Consumer research is only just beginning to emerge on how digital consumption affects basic human and consumer behaviours.
"In a few short decades digital consumption has colonized more and more of our lives from entertainment to communication to shopping to learning about the world," say Russell Belk and Rosa Llamas, editors of The Routledge Companion to Digital Consumption, "issues of what digital consumption do to our notions of self, trust, friendship, and consumer activism have been less appreciated until recently, even though they likely have a more profound on our well being."
Identity and Communication: New Agendas in Communication is the latest title in our New Agendas in Communication Series, offering an innovative take on traditional topics of intercultural communication while promoting new ideas and progressive theories.
Originating from the University of Texas at Austin‘s New Agendas in Communication symposium, this volume represents some of the latest and most forward-looking scholarship currently available.
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades.
NOW AVAILABLE IN PAPERBACK, The Sourcebook for Political Communication Research offers scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication.
Do you need a guide to the methodologies, concepts, debates, and policies that shape our everyday relationship with advertising?
Look no further than The Routledge Companion to Advertising and Promotional Culture, which provides an essential guide to these key issues!
This timely collection addresses central issues in organizational communication theory on the nature of organizing and organization. The unique strength of this volume is its contribution to the conception of materiality, agency, and discourse in current theorizing and research on the constitution of organizations.
A timely and innovative look at the business aspects of social media.This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access.