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Recent New Titles Articles

  1. Mediating the Message in the 21st Century

    21st Century Edition Now Available

    Mediating the Message in the 21st Century
    A Media Sociology Perspective

    By Pamela J. Shoemaker and Stephen D. Reese

    What does the individual owe society? What kind of responsibility does a society have for the individuals who live in it?

  2. Dynamics of Persuasion, 5e: The Interactive eTextbook

    With substantial revisions reflecting new research and changes in society,The Dynamics of Persuasion, 5e introduces students to major theories of persuasion and attitudes. This package includes a free one-year subscription to an enhanced Interactive eTextbook. Read on to find out more…

  3. Making Media Content: New in Paperback

    Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. 

  4. Culture and Public Relations

    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globaly; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises.

  5. Book Cover

    Communication and Power in the Global Era

    Orders and Borders

    Edited by Marwan M. Kraidy
    Series Editor: Barbie Zelizer

    Re-visiting how we think about communication and power in the global era.

    Read more about this new title...

  6. Now Available: Practicing Convergence Journalism

    Order your complimentary exam copy today!

    Practicing Convergence Journalism teaches journalists how to make the most of digital technology to tell their stories effectively across multiple media platforms—in print, audio, video, and online. In this text, Janet Kolodzy identifies two types of journalistic stories: the short-form, or immediate, quick turn-around story, once called ‘spot news’, and the longer-form or depth news feature that involves a more narrative and interactive ‘arc’. Learn more...
     

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