Recent New Titles Articles

1. 

   Confronting The Digital Elephant in the Room

   Consumer research is only just beginning to emerge on how digital consumption affects basic human and consumer behaviours.
   
   "In a few short decades digital consumption has colonized more and more of our lives from entertainment to communication to shopping to learning about the world," say Russell Belk and Rosa Llamas, editors of The Routledge Companion to Digital Consumption,  "issues of what digital consumption do to our notions of self, trust, friendship, and consumer activism have been less appreciated until recently, even though they likely have a more profound on our well being."

   Read more about the topics explored in The Routledge Companion to Digital Consumption in this fascinating interview with the editors.
    

2. 

   Social Psychology and Theories of Consumer Culture: A Political Economy Perspective

   This book presents a critical analysis of the leading positions in social psychology from the perspective of classical and contemporary theories of consumer culture. The analysis seeks to expand social psychological theory by focusing on the interface between modern western culture (consumer culture) and social behavior.

3. 

   Social Influence and Consumer Behavior

   A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons.

4. 

   Psychological Foundations of Marketing

   Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing.

5. 

   Gender, Culture, and Consumer Behavior

   Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories about consumer behavior. 

   Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies.

6. 

   The Psychology of Entertainment Media, 2nd Edition

   As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers.
   

   Among other approaches, marketers have utilized various forms of product integration, i.e., mixing a commercial message in with the non-commercial message via TV, movies, and other entertainment media.

   This book examines what happens when the lines between entertainment and persuasion are blurred.

7. 

   Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

   Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. 

   It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

More New Titles Articles…