Recent New Titles Articles

1. 

   Promotional Culture and Convergence

   The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development.

2. 

   Confronting The Digital Elephant in the Room

   Consumer research is only just beginning to emerge on how digital consumption affects basic human and consumer behaviours.
   
   "In a few short decades digital consumption has colonized more and more of our lives from entertainment to communication to shopping to learning about the world," say Russell Belk and Rosa Llamas, editors of The Routledge Companion to Digital Consumption,  "issues of what digital consumption do to our notions of self, trust, friendship, and consumer activism have been less appreciated until recently, even though they likely have a more profound on our well being."

   Read more about the topics explored in The Routledge Companion to Digital Consumption in this fascinating interview with the editors.
    

3. 

   The Routledge Companion to Advertising and Promotional Culture

   Do you need a guide to the methodologies, concepts, debates, and policies that shape our everyday relationship with advertising?
   
   Look no further than The Routledge Companion to Advertising and Promotional Culture, which provides an essential guide to these key issues!

4. 

   The Mediatization of Culture and Society

   Mediatization has emerged as a key concept to reconsider old, yet fundamental questions about the role and influence of media in culture and society. In particular the theory of mediatization has proved fruitful for the analysis of how media spread to, become intertwined with, and influence other social institutions and cultural phenomena like politics, play and religion.

5. 

   Print Culture

   From Steam Press to Ebook
   
   By Frances Robertson

   With the advent of new digital communication technologies, the end of print culture once again appears to be as inevitable to some recent commentators as it did to Marshall McLuhan.
   
   Learn more...

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