Welcome to the companion website for the fourth edition of the best-selling Emarketing Excellence: planning and optimizing your digital marketing by Dave Chaffey and PR Smith.
Here you will find all you need to accompany the book and to develop your knowledge and understanding of this exciting and popular subject area.
- PR Smith has also exclusively filmed his own videos, providing his insights specifically for this website.
- There is a wealth of videos and extras to further convey good emarketing practices and examples.
- All the tables and figures from the book are available in PowerPoint slides, and further examples are available in the image gallery.
- The questbank for lecturers and flashcards for students allow for testing on the subject.
- The links to blogs and websites will offer inspiration and examples of good emarketing at work.
Chaffey and Smith are digital marketing gurus, and their background and passion for the subject mean that these extra resources will ensure success in this flourishing, evolving and influential subject area.