Chapter 3: Brand You
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About
In this chapter, you will examine the historic evolution of today’s music artists and how they are increasingly being referred to as brands, with significant market value beyond the tradition of pure musical creation and performance.
Key Terms
Post-war youth culture
Supply chain
The four core elements of an artistic product
Economies of scale
Direct distribution marketing
‘Clicks’ over ‘bricks’
Multiple rights deal
Elements of an artist’s personal music brand
Flashcards
Weblinks
Fueled By Ramen
http://www.fueledbyramen.com