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Book Cover

Welcome!

On this website, you will find:

Students

  • Chapter outlines
  • Data sets for cases:
    • SPSS
    • Excel
  • Quizzes

Instructors

  • Instructor's Manual
    • Title page
    • Table of contents
    • Sample syllabus
    • Forms and formats for marketing research projects
    • Case teaching notes
    • Answers to the end of chapter questions
    • Classroom activities
  • Test Bank in Word
  • Test Bank in Blackboard compatible form (Questbank)
  • PowerPoint Slides