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AMA Winter Marketing Educators Meeting

The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.

As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections.

The AMA is constantly innovating and evolving, helping to shape the field as well as keep abreast of the changing global marketplace to help our members excel in their careers.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.

Conference Theme: "Engaging Customers"
As buying patterns continue to evolve, we see companies searching for new and creative ways to engage their customers. Consumers are taking greater control over the information that they consume. Marketers are shifting their focus toward engaging customers through social media and interactive dialog. Global customers are demanding more from a smaller set of suppliers, who are responding with elaborate networks of salespeople striving to cocreate value early in the process. This conference will examine these trends by focusing on the many new ways marketers embrace to acquire, build and maintain strong customer relationships.

Orlando, FL, USA