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    <title type="text">Psychology Press Humanities &#45; Articles</title>
    <subtitle type="text">Articles, news, promotions and updates from Routledge and the Taylor &amp; Francis Group.</subtitle>
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    <updated>2013-06-18T20:15:12Q</updated>
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    <entry>
      <title>International Communication Association 2013</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/international_communication_association_2013/" />
      <id>tag:,2013:/articles/1.14871</id>
      <published>2013-06-18T14:06:28Q</published>
      <updated>2013-06-18T14:28:29Q</updated>
      <content type="html"><![CDATA[
        <p>
	Join us at the 63rd Annual International Communication Association Conference in London at the Hilton Metropole. This year&#39;s theme is: Challenging Communication Research. We are hosting a number of receptions, including the Books Wonder Event, to highlight our publishing programme and showcase our key titles for 2013. This is being held at the Routledge stand in the Monarch suite on Thursday from 10.45pm onwards. We hope to see you there!</p>
<p>
	For more information on the conference please visit the ICA website: <a href="https://www.icahdq.org/conf/index.asp">https://www.icahdq.org/conf/index.asp</a></p>
<p>
	For the latest news and debates on twitter visit: #ica13</p>
      ]]></content>
    </entry>

    <entry>
      <title>Understanding Semantics, 2nd Edition</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/understanding_semantics_2nd_edition/" />
      <id>tag:,2013:/articles/1.14668</id>
      <published>2013-05-22T13:16:41Q</published>
      <updated>2013-06-04T13:17:42Q</updated>
      <content type="html"><![CDATA[
        <p>
	<strong>&quot;...a rare treat for both seasoned researchers in semantics and novices to the field, and I believe this book should be on every semantics curriculum as it has been on mine since it first appeared.&quot;</strong> - Luna Filipovic, University of East Anglia, UK</p>
<p>
	<a href="http://www.routledge.com/resources/complimentary_exam_copy_request/9781444122435/" target="_blank">Follow this link</a> if you are teaching and would like to receive a complimentary exam copy to consider adopting for your course.</p>
<p>
	Sebastian L&ouml;bner <em> </em>in the first of two parts takes the reader through a step-by-step guide to the main phenomena and notions of semantics, covering levels and dimensions of meaning, ambiguity, meaning and context, logical relations and meaning relations, the basics of noun semantics, verb semantics and sentence semantics. The second part provides a critical introduction to the basic notions of the three major theoretical approaches to meaning: structuralism, cognitive semantics and formal semantics.</p>
<p>
	Key features:</p>
<ul>
	<li>
		A consistent mentalist perspective on meaning</li>
	<li>
		Broad coverage of lexical and sentence semantics, including three new chapters discussing deixis, NP semantics, presuppositions, verb semantics and frames</li>
	<li>
		Examples from a wider range of languages that include German, Japanese, Spanish and Russian</li>
	<li>
		Practical exercises on linguistic data</li>
</ul>
<p>
	<a href="http://www.routledge.com/books/details/9781444122435/" target="_blank"><em>Understanding Semantics</em></a> is an essential resource for all undergraduate students studying semantics.<br />
	<br />
	<br />
	<br />
	&nbsp;</p>
      ]]></content>
    </entry>

    <entry>
      <title>Language Online &#45; Investigating Digital Texts and Practices</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/language_online_-_investigating_digital_texts_and_practices/" />
      <id>tag:,2013:/articles/1.14665</id>
      <published>2013-05-22T12:44:08Q</published>
      <updated>2013-05-22T12:58:09Q</updated>
      <content type="html"><![CDATA[
        <p>
	In <a href="http://www.routledge.com/books/details/9780415524957/" target="_blank">Language Online</a>, authors David Barton and Carmen Lee explore the impact of the online world on the study of language.</p>
<p>
	Teaching a course? <a href="http://www.routledge.com/resources/complimentary_exam_copy_request/9780415524957/" target="_blank">Order your complimentary exam copy here</a></p>
<p>
	Written in a clear and accessible style, David Barton and Carmen Lee look at language online from a variety of perspectives, providing a solid theoretical grounding, an outline of key concepts, and practical guidance on doing research. Chapters cover topical issues including the relation between online language and multilingualism, identity, education and multimodality. The book concludes by looking at how to carry out research into online language use.</p>
<p>
	This is a vital read for anyone new to studying online language and an essential textbook for undergraduates and postgraduates working in the areas of new media, literacy and multimodality within language and linguistics courses.</p>
<p>
	<a href="http://www.ewidgetsonline.net/dxreader/Reader.aspx?token=9ea6f5bfce8e48788fc36c48fca716be&amp;rand=1398223171&amp;buyNowLink=&amp;page=&amp;chapter=" target="_blank">Follow this link to view sample pages from <em>Language Online</em></a>.</p>
      ]]></content>
    </entry>

    <entry>
      <title>Second Language Acquisition &#45; An Introductory Course, 4th Edition</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/second_language_acquisition_-_an_introductory_course_4th_edition/" />
      <id>tag:,2013:/articles/1.14664</id>
      <published>2013-05-22T11:29:23Q</published>
      <updated>2013-05-22T11:43:24Q</updated>
      <content type="html"><![CDATA[
        <p>
	<strong>&quot;The coverage is broad and current, the style accessible, the discussions of theory and research findings balanced and insightful. Highly recommended.&quot;</strong> - Mike Long*</p>
<p>
	Teaching a course? <a href="http://www.routledge.com/resources/complimentary_exam_copy_request/9780415894951/" target="_blank">Order your complimentary exam copy</a></p>
<p>
	Now in its 4th edition, Susan M. Gass&#39; key textbook has been fully revised and updated to include the latest developments in the field including, new sections on using learner corpora, semantics and morphosyntax (within formal approaches to SLA), sociocultural approaches, gesture, priming research, and chaos theory.</p>
<p>
	<a href="http://www.routledge.com/books/details/9780415894951/" target="_blank"><em>Second Language Acquisition</em> <em>4th edition </em></a>retains the features that students found useful in the current edition but also provides new pedagogical tools that encourage students to reflect upon the experiences of second language learners. As with previous editions, discussion questions and problems at the end of each chapter help students apply their knowledge, and a glossary defines and reinforces must-know terminology.</p>
<p>
	This clearly-written, comprehensive, and current textbook is the ideal textbook for the introductory SLA course in second language studies, applied linguistics, linguistics, TESOL, and language education programs.<strong><br />
	</strong></p>
<p>
	<a href="http://www.routledge.com/cw/gass-9780415894951/" target="_blank"><strong>Companion website<br />
	</strong></a>Additional resources for both instructors and students can be accessed <a href="http://www.routledge.com/cw/gass-9780415894951/" target="_blank">here</a> via the accompanying website.</p>
<p>
	* Mike Long is a Professor of SLA, at the University of Maryland</p>
      ]]></content>
    </entry>

    <entry>
      <title>The American Civil War &#45; A Literary and Historical Anthology, 2nd Edition</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/the_american_civil_war_-_a_literary_and_historical_anthology_2nd_edition/" />
      <id>tag:,2013:/articles/1.14650</id>
      <published>2013-05-22T09:16:12Q</published>
      <updated>2013-05-22T09:30:13Q</updated>
      <content type="html"><![CDATA[
        <p>
	<strong>&quot;This volume captures a diversity of perspectives on the Civil War, and impresses on us the important role literature, across genres, played during the conflict.&quot;</strong> - Colleen G. Boggs*</p>
<p>
	Teaching a course? <a href="http://www.routledge.com/resources/complimentary_exam_copy_request/9780415537070/" target="_blank">Order your complimentary exam copy here</a></p>
<p>
	Now in its second edition, Ian Frederick Finseth has updated and revised this excellent Civil War companion, exploring how literature, poetry and the documentation of history, shaped the way in which the American Civil War is remembered.</p>
<p>
	With selections from Louisa May Alcott, Walt Whitman, Sidney Lanier, Abraham Lincoln, Frederick Douglass, Kate Chopin, and many more, Finseth&rsquo;s careful arrangement of texts remains an indispensable resource for readers who seek to understand the impact of the Civil War on the culture of the United States.</p>
<p>
	*Colleen G. Boggs is Associate Professor of English at Dartmouth College</p>
      ]]></content>
    </entry>

    <entry>
      <title>The Nativist Movement in America &#45; Religious Conflict in the 19th Century</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/the_nativist_movement_in_america_-_religious_conflict_in_the_19th_century/" />
      <id>tag:,2013:/articles/1.14649</id>
      <published>2013-05-22T08:52:14Q</published>
      <updated>2013-05-22T09:15:15Q</updated>
      <content type="html"><![CDATA[
        <p>
	<strong>&quot;Katie Oxx wonderfully brings us into an America teeming with religious violence, where convents were burned, riots ravaged cities over Bibles, and stealing stones became an expression of patriotic Protestantism.&quot;</strong> - Edward J. Blum*</p>
<p>
	Teaching a course? <a href="http://www.routledge.com/resources/complimentary_exam_copy_request/9780415807487/">Order your complimentary exam copy here</a></p>
<p>
	In this exciting new addition to our <a href="http://www.routledge.com/books/series/CRITMO/" target="_blank">Critical Moments in American History series</a>, author Katie Oxx brings alive the nativist movement through the use of trial transcripts and newspaper articles, poems, and personal narratives. Oxx draws close attention to the religious dimensions of nativism, illuminating the history of exclusion and the formative clashes between religious groups.</p>
<p>
	A<a href="http://www.routledge.com/cw/criticalmoments-9780415807487/" target="_blank"> companion website</a> supports the text providing images, primary doucments, recommended weblinks and a timeline. <a href="http://www.ewidgetsonline.net/dxreader/Reader.aspx?token=a1a753c72592478caf533a736bff041d&amp;rand=1105427081&amp;buyNowLink=&amp;page=&amp;chapter=" target="_blank">Follow this link to view sample pages</a>.</p>
<p>
	*Edward J. Blum is co-author of <em>The Color of Christ: The Son of God and the Saga of Race in America</em></p>
      ]]></content>
    </entry>

    <entry>
      <title>Media, Telecommunications, and Business Strategy</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/media_telecommunications_and_business_strategy/" />
      <id>tag:,2013:/articles/1.14591</id>
      <published>2013-05-17T13:14:44Q</published>
      <updated>2013-05-17T13:21:45Q</updated>
      <content type="html"><![CDATA[
        <p>
	With today&rsquo;s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.</p>
<p>
	Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries.</p>
<p>
	The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in E-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. Also included with this edition is a new and robust companion website that includes discussion questions, exercises, further readings, all of the book&rsquo;s tables and figures, video links and an RSS feed.</p>
<p>
	<strong><a href="http://www.routledge.com/books/details/9780415517652/">Find out more.</a></strong></p>
<p>
	<strong><a href="http://www.routledge.com/resources/complimentary_exam_copy_request/9780415517652/">Order a complimentary exam copy.</a></strong></p>
      ]]></content>
    </entry>

    <entry>
      <title>Writing for the Web</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/writing_for_the_web/" />
      <id>tag:,2013:/articles/1.14584</id>
      <published>2013-05-16T14:44:59Q</published>
      <updated>2013-05-16T14:51:00Q</updated>
      <content type="html"><![CDATA[
        <p>
	<strong>Composing, Coding, and Constructing Web Sites<br />
	</strong><em>Writing for the Web </em>unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences.</p>
<p>
	Key features of the book include:<br />
	<br />
	&bull;Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work<br />
	&bull;Flow charts that describe how Web site architecture and navigation works<br />
	&bull;Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable<br />
	&bull;Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP)<br />
	&bull;Hands-on projects for students to engage in that allow them to connect the various components in the text<br />
	&bull;A companion website with downloadable code and additional pedagogical features.<br />
	<em><br />
	Writing for the Web</em> prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization&rsquo;s texts.</p>
<p>
	<strong><a href="http://www.routledge.com/books/details/9780415883269/">Find out more.</a></strong></p>
<p>
	<strong><a href="http://www.routledge.com/resources/complimentary_exam_copy_request/9780415883269/">Order a complimentary exam copy.<br />
	</a></strong></p>
      ]]></content>
    </entry>

    <entry>
      <title>Electronic Media Law and Regulation, 6th Edition</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/electronic_media_law_and_regulation_6th_edition/" />
      <id>tag:,2013:/articles/1.14583</id>
      <published>2013-05-16T14:39:02Q</published>
      <updated>2013-05-22T07:51:03Q</updated>
      <content type="html"><![CDATA[
        <p>
	<em>Electronic Media Law and Regulation</em> is a case-based law text that provides students with direct access to case law as well as the context in which to understand its meaning and impact. The text overviews the major legal and regulatory issues facing broadcasting, cable, and developing media in today&#39;s industry...</p>
<p>
	Presenting information from major cases, rules, regulations, and legal documents in a concise and readable form, this book helps current and prospective media professsionals understand the complex realm of law and regulation. Students will learn how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences.</p>
<p>
	This sixth edition provides annotated cases with margin notes, and new chapters address such timely issues as media ownership, freedom of information, entertainment rights, and cyber law. A companion website provides additional materials for students and instructors.</p>
<p>
	<strong><a href="http://www.routledge.com/books/details/9780415518093/">Find out more.</a></strong></p>
<p>
	<strong><a href="http://www.routledge.com/resources/complimentary_exam_copy_request/9780415518093/">Order a complimentary exam copy.</a></strong></p>
<p>
	<strong><a href="http://www.routledge.com/resources/complimentary_exam_copy_request/9780415518093/"><br />
	</a></strong></p>
      ]]></content>
    </entry>

    <entry>
      <title>Theatre of the Oppressed in Actions</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/theatre_of_the_oppressed_in_actions/" />
      <id>tag:,2013:/articles/1.14581</id>
      <published>2013-05-16T14:26:44Q</published>
      <updated>2013-05-16T14:27:45Q</updated>
      <content type="html"><![CDATA[
        <p>
	<strong>An Audio-Visual Introduction to Boal&rsquo;s Forum Theatre<br />
	</strong>Brazilian theatre director Augusto Boal&rsquo;s &lsquo;Theatre of the Oppressed&rsquo; movement went global many years ago &ndash; it is now practiced all over the world by a wide range of different groups from political activists and practitioners of political (or &lsquo;applied&rsquo;) theatre to students at all levels. This major new DVD contains carefully curated footage from his many documented workshops, masterclasses and lectures.<br />
	<a href="http://www.routledge.com/books/details/9780415606189/">Order your copy</a>.</p>
      ]]></content>
    </entry>

    <entry>
      <title>Learning Through Theatre, 3rd Edition</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/learning_through_theatre_3rd_edition/" />
      <id>tag:,2013:/articles/1.14580</id>
      <published>2013-05-16T14:18:17Q</published>
      <updated>2013-05-16T14:24:18Q</updated>
      <content type="html"><![CDATA[
        <p>
	In the two decades since the publication of the second edition of <em>Learning Through Theatre</em>, it has further established itself as an indispensable resource for scholars, practitioners and educators interested in the complex interrelations between teaching and learning, the performing arts, and society at large. Theatre in Education (TIE) has consistently been at the cutting edge of the ever-growing field of Applied Theatre; this comprehensively revised new edition makes an international case for why, and how, it will continue to define how the participatory arts contribute to the learning of young people (and increasingly, adults) in the 21st century.</p>
<p>
	Drawing on the experiences and insights of theorists and practitioners from across the world, <em>Learning Through Theatre </em>shows how theatre can, and does, promote:</p>
<p>
	&bull; participatory engagement;<br />
	&bull; the use of innovative theatrical form;&nbsp;<br />
	&bull; work with young people in a range of educational settings; and<br />
	&bull; social and personal change.<br />
	<br />
	Now transatlantically edited by Anthony Jackson and Chris Vine, Learning Through Theatre offers exhilarating new reflections on the book&rsquo;s original aim: to define, describe and debate the salient features, and wider political context, of one of the most important &ndash; and radical &ndash; developments in contemporary theatre.</p>
<p>
	<strong><a href="http://www.routledge.com/books/details/9780415530712/">Find out more about this title.</a></strong></p>
<p>
	<strong><a href="http://www.routledge.com/resources/complimentary_exam_copy_request/9780415530712/">Order a complimentary exam copy!<br />
	</a></strong></p>
      ]]></content>
    </entry>

    <entry>
      <title>Latest Routledge Research Titles</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/latest_routledge_research_titles/" />
      <id>tag:,2013:/articles/1.14579</id>
      <published>2013-05-16T14:09:16Q</published>
      <updated>2013-05-16T14:16:17Q</updated>
      <content type="html"><![CDATA[
        <p>
	We have two new titles to highlight this month: <em>A Social History of Contemporary Democratic Media</em>, part of the Routledge Research in Cultural and Media Studies Series edited by Jesse Drew, and <em>The Future of Journalism: Developments and Debates</em>, part of the Journalism Studies Series edited by Bob Franklin.</p>
<p>
	<br />
	&nbsp;</p>
<p>
	<br />
	&nbsp;</p>
<p>
	<strong>A Social History of Contemporary Democratic Media </strong><br />
	Beginning with a look at the inherent weaknesses of the U.S. broadcasting model of mass media, Drew outlines the early 1960s and 1970s experiments in grassroots media, where artists and activists began to re-engineer electronic technologies to target local communities and underserved audiences. From these local projects emerged national and international communications projects, creating production models, social networks and citizen expectations that would challenge traditional means of electronic media and cultural production. Drew&rsquo;s perspective puts the social and cultural use of the user at the center, not the particular media form. Thus the structure of the book focuses on the local, the national, and the global desire for communications, regardless of the means. <a href="http://www.routledge.com/books/details/9780415659321/">Read more.</a></p>
<p>
	<a href="http://www.ewidgetsonline.net/dxreader/Reader.aspx?token=bd7b8b649dad4814818a6c8fbb75e173&amp;rand=1129011351&amp;buyNowLink=&amp;page=&amp;chapter=">Take a look inside this title.<br />
	</a><br />
	<strong>The Future of Journalism: Developments and Debates<br />
	</strong><em>The Future of Journalism: Developments and Debates</em> comprises the research-based responses of distinguished academic specialists and professional journalists to the challenging issues involved in assessing the future of journalism. It is essential reading for everyone interested in the changing role of journalism in the economic, democratic and cultural life of communities locally, nationally and globally. <a href="http://www.routledge.com/books/details/9780415827546/">Read more.</a></p>      ]]></content>
    </entry>

    <entry>
      <title>Digital Media and Reporting Conflict</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/digital_media_and_reporting_conflict/" />
      <id>tag:,2013:/articles/1.14578</id>
      <published>2013-05-16T14:02:20Q</published>
      <updated>2013-05-16T14:08:21Q</updated>
      <content type="html"><![CDATA[
        <p>
	<em>Digital Media and Reporting Conflict </em>explores the impact of new forms of online reporting on the BBC&rsquo;s coverage of war and terrorism. Informed by the views of over 100 BBC staff at all levels of the corporation, Bennett captures journalists&rsquo; shifting attitudes towards blogs and internet sources used to cover wars and other conflicts. He argues that the BBC&rsquo;s practices and values are fundamentally evolving in response to the challenges of immediate digital publication.</p>
<p>
	Ongoing challenges for journalism in the online media environment are identified: maintaining impartiality in the face of calls for more open personal journalism; ensuring accuracy when the power of the &quot;former audience&quot; allows news to break at speed; and overcoming the limits of the scale of the BBC&rsquo;s news operation in order to meet the demands to present news as conversation.</p>
<p>
	While the focus of the book is on the BBC&rsquo;s coverage of war and terrorism, the conclusions are more widely relevant to the evolving practice of journalism at traditional media organizations as they grapple with a revolution in publication.<br />
	<br />
	This book is the latest in the <a href="http://www.routledge.com/books/series/RRJ/">Routledge Research in Journalism Series</a>, which is our home for innovative research in journalism. It includes monographs and edited collections that provide insight into a field that faces the challenges of an ever-evolving news and media environment.<br />
	&nbsp;</p>
<p>
	<a href="http://www.routledge.com/books/details/9780415819213/"><strong>Recommend to your librarian today!</strong></a></p>
      ]]></content>
    </entry>

    <entry>
      <title>The Routledge International Handbook of Children, Adolescents and Media</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/the_routledge_international_handbook_of_children_adolescents_and_media/" />
      <id>tag:,2013:/articles/1.14577</id>
      <published>2013-05-16T13:55:13Q</published>
      <updated>2013-05-16T14:01:14Q</updated>
      <content type="html"><![CDATA[
        <p>
	The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social and behavioral development, have attracted growing research attention in a variety of disciplines. <em>The Routledge International Handbook of Children, Adolescents and Media </em>analyses a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media.<br />
	&nbsp;</p>
<p>
	The handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies and the sociology of childhood. Essays provide a unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts.</p>
<p>
	Divided into five parts, each with an introduction explaining the themes and topics covered, the handbook features 57 new contributions from 71 leading academics from 38 countries. Chapters consider vital questions by analyzing texts, audience, and institutions, including</p>
<p>
	&bull;the role of policy and parenting in regulating media for children<br />
	&bull;the relationships between children&rsquo;s&rsquo; on-line and off-line social networks<br />
	&bull;children&rsquo;s strategies of resistance to persuasive messages in advertising<br />
	&bull;media and the construction of gender and ethnic identities.</p>
<p>
	The Handbook&rsquo;s interdisciplinary approach and comprehensive, international scope make it an authoritative, state of the art guide to the nascent field of Children&rsquo;s Media Studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents.</p>
<p>
	<strong><a href="http://www.routledge.com/books/details/9780415783682/">Recommend to your librarian today!<br />
	</a></strong></p>
      ]]></content>
    </entry>

    <entry>
      <title>Promotional Culture and Convergence</title>
      <link rel="alternate" type="text/html" href="http://www.psypress.com/articles/promotional_culture_and_convergence/" />
      <id>tag:,2013:/articles/1.14576</id>
      <published>2013-05-16T13:48:52Q</published>
      <updated>2013-05-16T13:53:53Q</updated>
      <content type="html"><![CDATA[
        <p>
	The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.&nbsp;<em>Promotional Culture and Convergence </em>analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development.</p>
<p>
	These areas include:<br />
	<br />
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	Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.<br />
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      ]]></content>
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