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Accounting and Finance, Marketing and Sales, Production and Operations Management Catalog 2010

Browse the latest and key backlist titles in Accounting and Finance, Marketing and Sales, Production and Operations Management Catalog Online!

Learn more about our latest titles in:

  • Accounting & Finance
  • Marketing & Sales
  • Production & Operations Management

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  1. Accounting and Business Ethics

    An Introduction

    By Ken McPhail, Diane Walters

    Despite the enormous impact of various accounting scandals on the accounting profession, the general malaise amongst the profession more broadly, and the significant legislative and institutional reforms that have taken place as a result, there are still surprisingly few textbooks on...

    Published May 26th 2009 by Routledge

  2. Money and Banking

    An International Text

    By Robert Eyler

    This book focuses on the core issues in money and banking. By using simple applications for anyone that understands basic economics, the lessons in the book provide any student or reader with a background in how financial markets work, how banks as businesses function, how central banks make...

    Published October 16th 2009 by Routledge

  3. Essentials of Marketing Management

    By Geoffrey Lancaster, Lester Massingham

    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused...

    Published September 10th 2010 by Routledge

  4. The Routledge Companion to Accounting History

    Edited by John Richard Edwards, Stephen P. Walker

    Series: Routledge Companions in Business, Management and Accounting

    The Routledge Companion to Accounting History shows how the seemingly innocuous practice of accounting has pervaded human existence in fascinating ways at numerous times and places; from ancient civilisations to the modern day, and from the personal to the political. Placing the history of...

    Published July 21st 2008 by Routledge