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Featured Book: Protecting Main Street

Paul Lubin describes how business and government can undertake market research to determine whether the financial markets are functioning properly and providing consumers with adequate information to make informed, safe credit and investment decisions

The revelations in this book are critical to protect the customer experience and to repair public sentiment and confidence in the financial service markets.”
Sterling A. Bone, Ph.D., Marriott School of Management, Brigham Young University

Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book concentrates on the benefits to the consumer as well as the company or financial institution. It details methods used to measure the customer experience and detect misleading sales practices, such as unfair treatment and discrimination in the financial services market place.
 

Related Products

  1. Protecting Main Street

    Measuring the Customer Experience in Financial Services for Business and Public Policy

    By Paul C. Lubin

    Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial institution. The book describes how business and government can undertake market research to determine...

    Published August 12th 2010 by Routledge