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Major Works

Major Works: Forthcoming Business, Management and Accounting

You are currently browsing 1–10 of 33 forthcoming major works in the subject of Business, Management and Accounting — sorted by publish date from upcoming books to future books.

For major works that are already published; please browse available major works.

Routledge Major Works has a strong international focus and each of the sets is edited by a leading expert in their field. This publishing programme continues to grow with new book series being created all the time. Worthy mentions include a new Sports Studies and Construction Series.

Titles published by Routledge Major Works cover an abundance of literature on leading and influential figures, key concepts, topics and sub-disciplines across the social sciences, humanities, behavioural sciences and law.

Forthcoming Books – Page 1

  1. Entrepreneurial Finance

    Edited by Darek Klonowski

    Series: Critical Concepts in Finance

    It is axiomatic that entities which bring together the factors of production play a vital role in any national economy. But, while entrepreneurial ventures may be a source of growth and innovation, they also face many challenges. In particular, access to finance can place particular constraints on...

    To Be Published May 20th 2014 by Routledge

  2. Information Economics

    Edited by David Sappington, Michael R. Baye

    Series: Critical Concepts in Economics

    How does information affect economic relations? What of the strategic issues surrounding the use of information: the make-buy-or-copy decision; the working and failure of markets; and the important role of outguessing each other in a macroeconomic context? Now, to help advanced students and...

    To Be Published June 12th 2014 by Routledge

  3. Routledge Library Editions: Marketing (27 vols)

    By Various

    Series: Routledge Library Editions: Marketing

    This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Particular volumes focus on specific industries such as tourism and...

    To Be Published August 6th 2014 by Routledge

  4. Tourism Marketing and Management in the Caribbean (RLE Marketing)

    Edited by Dennis J. Gayle, Jonathan N. Goodrich

    Series: Routledge Library Editions: Marketing

    The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then...

    To Be Published August 6th 2014 by Routledge

  5. The Rise and Fall of Mass Marketing (RLE Marketing)

    Edited by Richard S. Tedlow, Geoffrey G. Jones

    Series: Routledge Library Editions: Marketing

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have...

    To Be Published August 6th 2014 by Routledge

  6. Advertising for Account Holders (RLE Marketing)

    By Nigel Linacre

    Series: Routledge Library Editions: Marketing

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and...

    To Be Published August 6th 2014 by Routledge

  7. The Early Advertising Scene (RLE Marketing)

    By Harden B. Leachman

    Series: Routledge Library Editions: Marketing

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of...

    To Be Published August 6th 2014 by Routledge

  8. Marketing Management in Air Transport (RLE Marketing)

    By Jack L. Grumbridge

    Series: Routledge Library Editions: Marketing

    This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from...

    To Be Published August 6th 2014 by Routledge

  9. Marketing in Perspective (RLE Marketing)

    By Simon Majaro

    Series: Routledge Library Editions: Marketing

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of...

    To Be Published August 6th 2014 by Routledge

  10. Innovation and New Product Marketing (RLE Marketing)

    By David F. Midgley

    Series: Routledge Library Editions: Marketing

    This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product...

    To Be Published August 6th 2014 by Routledge