Major Works: Business, Management and Accounting

New and Published Books – Page 2

11. Commercial Advertising (RLE Advertising)

    By Thomas Russell

    Series: Routledge Library Editions: Advertising

    The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples...

    Published March 20th 2013 by Routledge
12. Outdoor Advertising (RLE Advertising)

    By Richard Nelson, Anthony Sykes

    Series: Routledge Library Editions: Advertising

    The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary...

    Published March 20th 2013 by Routledge
13. Planning Advertisements (RLE Advertising)

    By Gilbert Russell

    Series: Routledge Library Editions: Advertising

    The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before...

    Published March 20th 2013 by Routledge
14. The Business of Advertising (RLE Advertising)

    By Clarence Moran

    Series: Routledge Library Editions: Advertising

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905....

    Published March 20th 2013 by Routledge
15. The Economic Implications of Advertising (RLE Advertising)

    By Otto Firestone

    Series: Routledge Library Editions: Advertising

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,...

    Published March 20th 2013 by Routledge
16. The Economics of Advertising (RLE Advertising)

    By Frederic Taylor

    Series: Routledge Library Editions: Advertising

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a...

    Published March 20th 2013 by Routledge
17. Handbook of Organizations (RLE: Organizations)

    Edited by James March

    Series: Routledge Library Editions: Organizations

    This book charts the state of organizational research and theory during the 1960s. A compendium of results, references, concepts ideas and theories, this Handbook will be of interest to both academics in organizational theory and managers facing operating problems of organizations....

    Published March 19th 2013 by Routledge
18. The Sociology of the Workplace (RLE: Organizations)

    Edited by Malcolm Warner

    Series: Routledge Library Editions: Organizations

    This volume adopts an interdisciplinary approach. The study of the workplace is approached from the standpoint of industrial sociology, industrial relations, industrial anthropology and other related disciplines. It includes contributions from economists and psychologists as well as from...

    Published March 19th 2013 by Routledge
19. Doing Research in Organizations (RLE: Organizations)

    Edited by Alan Bryman

    Series: Routledge Library Editions: Organizations

    This textbook provides first-hand, inside accounts of the process of doing research in organizations. It is intended both for students of research methods in sociology and social psychology, and for students of organization studies, organizational behaviour and management. The contributors tackle...

    Published March 19th 2013 by Routledge
20. Leadership and Organizations (RLE: Organizations)

    Edited by Alan Bryman

    Series: Routledge Library Editions: Organizations

    In this textbook Alan Bryman provides a detailed and critical examination of the literature on leadership in organizations, giving special recognition to the needs of students of organizational behaviour and the social psychology of organizations. After an examination of the complexity of the...

    Published March 19th 2013 by Routledge