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Major Works

Major Works: Business, Management and Accounting

You are currently browsing 81–90 of 320 new and published major works in the subject of Business, Management and Accounting — sorted by publish date from newer books to older books.

For major works that are not yet published; please browse forthcoming major works.

Routledge Major Works has a strong international focus and each of the sets is edited by a leading expert in their field. This publishing programme continues to grow with new book series being created all the time. Worthy mentions include a new Sports Studies and Construction Series.

Titles published by Routledge Major Works cover an abundance of literature on leading and influential figures, key concepts, topics and sub-disciplines across the social sciences, humanities, behavioural sciences and law.

New and Published Books – Page 9

  1. Commercial Advertising (RLE Advertising)

    By Thomas Russell

    Series: Routledge Library Editions: Advertising

    The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples...

    Published March 20th 2013 by Routledge

  2. Outdoor Advertising (RLE Advertising)

    By Richard Nelson, Anthony Sykes

    Series: Routledge Library Editions: Advertising

    The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary...

    Published March 20th 2013 by Routledge

  3. Planning Advertisements (RLE Advertising)

    By Gilbert Russell

    Series: Routledge Library Editions: Advertising

    The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before...

    Published March 20th 2013 by Routledge

  4. The Business of Advertising (RLE Advertising)

    By Clarence Moran

    Series: Routledge Library Editions: Advertising

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905....

    Published March 20th 2013 by Routledge

  5. The Economic Implications of Advertising (RLE Advertising)

    By Otto John Firestone

    Series: Routledge Library Editions: Advertising

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,...

    Published March 20th 2013 by Routledge

  6. The Economics of Advertising (RLE Advertising)

    By Frederic Wilfred Taylor

    Series: Routledge Library Editions: Advertising

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a...

    Published March 20th 2013 by Routledge

  7. Freedom and Co-ordination (RLE: Organizations)

    Lectures in Business Organization

    By Mary Parker Follett

    Series: Routledge Library Editions: Organizations

    A pioneer in the fields of organizational theory and behaviour Mary Parker Follett authored a number of books and numerous essays, articles and speeches on human relations, political philosophy, psychology and management. The first woman invited to address the London School of Economics, this book...

    Published March 19th 2013 by Routledge

  8. Routledge Library Editions: Organizations

    Theory and Behaviour

    By Various

    Series: Routledge Library Editions: Organizations

    Re-issuing volumes originally published between 1949 and 1995 this 31 volume set examines the theory and behaviour of organizations. Topics covered include: the sociology of work leadership and organizations politics at work theory and practice of company organization patterns of business...

    Published March 18th 2013 by Routledge

  9. Handbook of Organizations (RLE: Organizations)

    Edited by James G. March

    Series: Routledge Library Editions: Organizations

    This book charts the state of organizational research and theory during the 1960s. A compendium of results, references, concepts ideas and theories, this Handbook will be of interest to both academics in organizational theory and managers facing operating problems of organizations....

    Published March 18th 2013 by Routledge

  10. The Sociology of the Workplace (RLE: Organizations)

    Edited by Malcolm Warner

    Series: Routledge Library Editions: Organizations

    This volume adopts an interdisciplinary approach. The study of the workplace is approached from the standpoint of industrial sociology, industrial relations, industrial anthropology and other related disciplines. It includes contributions from economists and psychologists as well as from...

    Published March 18th 2013 by Routledge