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Major Works

Major Works: International Business

You are currently browsing 1–10 of 48 new and published major works in the subject of International Business — sorted by publish date from newer books to older books.

For major works that are not yet published; please browse forthcoming major works.

Routledge Major Works has a strong international focus and each of the sets is edited by a leading expert in their field. This publishing programme continues to grow with new book series being created all the time.

Titles published by Routledge Major Works cover an abundance of literature on leading and influential figures, key concepts, topics and sub-disciplines across the social sciences, humanities, behavioural sciences and law.

New and Published Books

  1. Routledge Library Editions: Marketing (27 vols)

    By Various

    Series: Routledge Library Editions: Marketing

    This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Particular volumes focus on specific industries such as tourism and...

    Published August 21st 2014 by Routledge

  2. Routledge Library Editions: International Business

    By Various

    Series: Routledge Library Editions: International Business

    This set re-issues books originally published between 1971 and 1999 and reflects the growing importance of International Business as a serious academic discipline. The books selected include works by James Ahiakpor, Christopher Bartlett, Yves Doz, John H Dunning, Paul W Beamish, Candida Brush, Beat...

    Published November 26th 2012 by Routledge

  3. The Growth of International Business (RLE International Business)

    Edited by MARK CASSON

    Series: Routledge Library Editions: International Business

    This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter...

    Published November 26th 2012 by Routledge

  4. The Growth of Global Business (RLE International Business)

    Edited by Howard Cox, Jeremy L Clegg, Grazia Ietto-Gillies

    Series: Routledge Library Editions: International Business

    In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory,...

    Published November 26th 2012 by Routledge

  5. International Marketing (RLE International Business)

    Strategy and Management

    By Colin Gilligan, Martin Hird

    Series: Routledge Library Editions: International Business

    This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities...

    Published November 26th 2012 by Routledge

  6. Multinational Business and Labour (RLE International Business)

    By Peter Enderwick

    Series: Routledge Library Editions: International Business

    Aimed at senior undergraduate and post-graduate students following courses in International Business and Industrial Relations this book examines the labour market effects of multinational business. In reflecting the complexity and dynamism of developments in this area, the book makes clear the need...

    Published November 26th 2012 by Routledge

  7. Multinational Service Firms (RLE International Business)

    Edited by Peter Enderwick

    Series: Routledge Library Editions: International Business

    This book presents a world survey of multinational firms in the key parts of the service sector. The service sector has grown greatly in importance in recent years in many countries of the world. Many of the key parts of the service sector that are growing most rapidly are dominated by large...

    Published November 26th 2012 by Routledge

  8. Transaction Costs & Trade Between Multinational Corporations (RLE International Business)

    By C Paul Hallwood

    Series: Routledge Library Editions: International Business

    Until this book was published little had appeared on the matter of the organization of production in oil gathering. This book: Describes the global offshore oil supply industry and its features on one of the world’s major offshore oil services bases Draws on the theory of the multinational...

    Published November 26th 2012 by Routledge

  9. Strategies for Joint Venture Success (RLE International Business)

    By Peter Killing

    Series: Routledge Library Editions: International Business

    Although published thirty years ago this book accurately predicted that joint-ventures would become an increasingly prominent feature on the corporate landscape. This book, based on the experience of managers in both successful and unsuccessful joint ventures has been written expressly to help...

    Published November 26th 2012 by Routledge

  10. International Marketing (RLE International Business)

    A Strategic Approach to World Markets

    By Simon Majaro

    Series: Routledge Library Editions: International Business

    Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient...

    Published November 26th 2012 by Routledge

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