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Major Works

Major Works: Marketing

You are currently browsing 11–20 of 24 new and published major works in the subject of Marketing — sorted by publish date from newer books to older books.

For major works that are not yet published; please browse forthcoming major works.

Routledge Major Works has a strong international focus and each of the sets is edited by a leading expert in their field. This publishing programme continues to grow with new book series being created all the time.

Titles published by Routledge Major Works cover an abundance of literature on leading and influential figures, key concepts, topics and sub-disciplines across the social sciences, humanities, behavioural sciences and law.

New and Published Books – Page 2

  1. International Marketing (RLE International Business)

    A Strategic Approach to World Markets

    By Simon Majaro

    Series: Routledge Library Editions: International Business

    Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient...

    Published November 27th 2012 by Routledge

  2. Trade Among Multinationals (RLE International Business)

    Intra-Industry Trade and National Competitiveness

    By Donald C MacCharles

    Series: Routledge Library Editions: International Business

    In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This book demonstrates that such policies would be mistaken and do serious damage to industries in the countries concerned. This book, based on extensive...

    Published November 27th 2012 by Routledge

  3. The Multinational Motor Industry (RLE International Business)

    By George Maxcy

    Series: Routledge Library Editions: International Business

    This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and...

    Published November 27th 2012 by Routledge

  4. Perspectives on International Marketing - Re-issued (RLE International Business)

    Edited by Stanley Paliwoda

    Series: Routledge Library Editions: International Business

    Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on...

    Published November 27th 2012 by Routledge

  5. Multinational Enterprises and Government Intervention (RLE International Business)

    By Thomas A Poynter

    Series: Routledge Library Editions: International Business

    Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns. The focus of this book is a corporate survival plan that describes how a multinational can monitor its exposure...

    Published November 27th 2012 by Routledge

  6. British Manufacturing Investment Overseas (RLE International Business)

    By David Shepherd, Aubrey Silberston, Roger Strange

    Series: Routledge Library Editions: International Business

    This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represented the first major analysis of these changes based on...

    Published November 27th 2012 by Routledge

  7. Research in International Marketing (RLE International Business)

    Edited by Peter W Turnbull, Stanley Paliwoda

    Series: Routledge Library Editions: International Business

    This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation...

    Published November 27th 2012 by Routledge

  8. Strategies for International Industrial Marketing (RLE International Business)

    The Management of Customer Relationships in European Industrial Markets

    Edited by Peter W Turnbull, Jean-Paul Valla

    Series: Routledge Library Editions: International Business

    This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the...

    Published November 27th 2012 by Routledge

  9. Marketing Research

    Edited by David F. Birks, Tim Macer

    Series: Critical Perspectives on Business and Management

    The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished. This new four-volume collection in the Routledge...

    Published December 11th 2008 by Routledge

  10. Brands and Brand Management

    Edited by Richard Elliott

    Series: Critical Perspectives on Business and Management

    The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject....

    Published November 28th 2008 by Routledge