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Major Works

Major Works: Marketing

You are currently browsing 11–20 of 21 new and published major works in the subject of Marketing — sorted by publish date from newer books to older books.

For major works that are not yet published; please browse forthcoming major works.

Routledge Major Works has a strong international focus and each of the sets is edited by a leading expert in their field. This publishing programme continues to grow with new book series being created all the time. Worthy mentions include a new Sports Studies and Construction Series.

Titles published by Routledge Major Works cover an abundance of literature on leading and influential figures, key concepts, topics and sub-disciplines across the social sciences, humanities, behavioural sciences and law.

New and Published Books – Page 2

  1. Planning Advertisements (RLE Advertising)

    By Gilbert Russell

    Series: Routledge Library Editions: Advertising

    The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before...

    Published March 21st 2013 by Routledge

  2. The Business of Advertising (RLE Advertising)

    By Clarence Moran

    Series: Routledge Library Editions: Advertising

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905....

    Published March 21st 2013 by Routledge

  3. The Economic Implications of Advertising (RLE Advertising)

    By Otto John Firestone

    Series: Routledge Library Editions: Advertising

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,...

    Published March 21st 2013 by Routledge

  4. The Economics of Advertising (RLE Advertising)

    By Frederic Wilfred Taylor

    Series: Routledge Library Editions: Advertising

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a...

    Published March 21st 2013 by Routledge

  5. Strategies for International Industrial Marketing (RLE International Business)

    The Management of Customer Relationships in European Industrial Markets

    Edited by Peter W Turnbull, Jean-Paul Valla

    Series: Routledge Library Editions: International Business

    This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the...

    Published November 27th 2012 by Routledge

  6. Marketing Research

    Edited by David F. Birks, Tim Macer

    Series: Critical Perspectives on Business and Management

    The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished. This new four-volume collection in the Routledge...

    Published December 11th 2008 by Routledge

  7. Brands and Brand Management

    Edited by Richard Elliott

    Series: Critical Perspectives on Business and Management

    The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject....

    Published November 28th 2008 by Routledge

  8. Consumer Behaviour Analysis

    Critical Perspectives on Business and Management

    Edited by Gordon Foxall

    Series: Critical Perspectives on Business and Management

    Published November 15th 2001 by Routledge

  9. Retailing

    Critical Concepts

    Edited by Anne M. Findlay, Leigh Sparks

    The material included in this set draws on international sources from the 1950s to the present day, to provide an invaluable collection on retailing. The collection is arranged as follows: * Volume 1: The Evolution and Development of Retailing * Volume 2:The Environments for Retailing * Volume 3: (...

    Published October 11th 2001 by Routledge

  10. Industrial Relations

    Critical Perspectives on Business and Management

    Edited by John Kelly

    Series: Critical Perspectives on Business and Management

    Until recently, the study of industrial relations centred around trade unions, collective bargaining and strikes - often in the manufacturing industry. Union decline and de-industrialization in the advanced capitalist world have raised major issues about the relevance of this focus. As a result,...

    Published September 27th 2001 by Routledge