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Major Works

Major Works: Marketing

You are currently browsing 11–20 of 28 new and published major works in the subject of Marketing — sorted by publish date from newer books to older books.

For major works that are not yet published; please browse forthcoming major works.

Routledge Major Works has a strong international focus and each of the sets is edited by a leading expert in their field. This publishing programme continues to grow with new book series being created all the time. Worthy mentions include a new Sports Studies and Construction Series.

Titles published by Routledge Major Works cover an abundance of literature on leading and influential figures, key concepts, topics and sub-disciplines across the social sciences, humanities, behavioural sciences and law.

New and Published Books – Page 2

  1. Planning Advertisements (RLE Advertising)

    By Gilbert Russell

    Series: Routledge Library Editions: Advertising

    The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before...

    Published March 20th 2013 by Routledge

  2. The Business of Advertising (RLE Advertising)

    By Clarence Moran

    Series: Routledge Library Editions: Advertising

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905....

    Published March 20th 2013 by Routledge

  3. The Economic Implications of Advertising (RLE Advertising)

    By Otto John Firestone

    Series: Routledge Library Editions: Advertising

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,...

    Published March 20th 2013 by Routledge

  4. The Economics of Advertising (RLE Advertising)

    By Frederic Wilfred Taylor

    Series: Routledge Library Editions: Advertising

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a...

    Published March 20th 2013 by Routledge

  5. International Marketing (RLE International Business)

    A Strategic Approach to World Markets

    By Simon Majaro

    Series: Routledge Library Editions: International Business

    Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient...

    Published November 26th 2012 by Routledge

  6. Trade Among Multinationals (RLE International Business)

    Intra-Industry Trade and National Competitiveness

    By Donald C MacCharles

    Series: Routledge Library Editions: International Business

    In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This book demonstrates that such policies would be mistaken and do serious damage to industries in the countries concerned. This book, based on extensive...

    Published November 26th 2012 by Routledge

  7. The Multinational Motor Industry (RLE International Business)

    By George Maxcy

    Series: Routledge Library Editions: International Business

    This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and...

    Published November 26th 2012 by Routledge

  8. Perspectives on International Marketing - Re-issued (RLE International Business)

    Edited by Stanley Paliwoda

    Series: Routledge Library Editions: International Business

    Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on...

    Published November 26th 2012 by Routledge

  9. Multinational Enterprises and Government Intervention (RLE International Business)

    By Thomas A Poynter

    Series: Routledge Library Editions: International Business

    Government intervention can reduce the profits of multinational enterprises. These interventions also increase uncertainty and risk and distort trading and intra-firm sourcing patterns. The focus of this book is a corporate survival plan that describes how a multinational can monitor its exposure...

    Published November 26th 2012 by Routledge

  10. British Manufacturing Investment Overseas (RLE International Business)

    By David Shepherd, Aubrey Silberston, Roger Strange

    Series: Routledge Library Editions: International Business

    This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represented the first major analysis of these changes based on...

    Published November 26th 2012 by Routledge