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Major Works

Major Works: Marketing

You are currently browsing 11–20 of 56 new and published major works in the subject of Marketing — sorted by publish date from newer books to older books.

For major works that are not yet published; please browse forthcoming major works.

Routledge Major Works has a strong international focus and each of the sets is edited by a leading expert in their field. This publishing programme continues to grow with new book series being created all the time. Worthy mentions include a new Sports Studies and Construction Series.

Titles published by Routledge Major Works cover an abundance of literature on leading and influential figures, key concepts, topics and sub-disciplines across the social sciences, humanities, behavioural sciences and law.

New and Published Books – Page 2

  1. Planning the Corporate Reputation (RLE Marketing)

    By Vic Markham

    Series: Routledge Library Editions: Marketing

    This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan....

    Published August 22nd 2014 by Routledge

  2. Marketing Budgeting (RLE Marketing)

    A Political and Organisational Model

    By Nigel Piercy

    Series: Routledge Library Editions: Marketing

    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and...

    Published August 22nd 2014 by Routledge

  3. Industrial Advertising Copy (RLE Marketing)

    By R. Bigelow Lockwood

    Series: Routledge Library Editions: Marketing

    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which...

    Published August 22nd 2014 by Routledge

  4. Masters of Advertising Copy (RLE Marketing)

    Edited by J. George Frederick

    Series: Routledge Library Editions: Marketing

    This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with...

    Published August 22nd 2014 by Routledge

  5. Marketing Organisation (RLE Marketing)

    By Nigel Piercy

    Series: Routledge Library Editions: Marketing

    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing...

    Published August 22nd 2014 by Routledge

  6. Industrial Marketing Research (RLE Marketing)

    Management and Technique

    By Nicholas Stacey, Aubrey Wilson

    Series: Routledge Library Editions: Marketing

    The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an...

    Published August 22nd 2014 by Routledge

  7. The Marketing Environment (RLE Marketing)

    By John A. Dawson

    Series: Routledge Library Editions: Marketing

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and...

    Published August 22nd 2014 by Routledge

  8. Corporate Innovation (RLE Marketing)

    Marketing and Strategy

    By Gordon Foxall

    Series: Routledge Library Editions: Marketing

    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards...

    Published August 22nd 2014 by Routledge

  9. Strategic Marketing Management (RLE Marketing)

    By Gordon Foxall

    Series: Routledge Library Editions: Marketing

    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is...

    Published August 22nd 2014 by Routledge

  10. Marketing in Developing Countries (RLE Marketing)

    Edited by G. S. Kindra

    Series: Routledge Library Editions: Marketing

    The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models....

    Published August 22nd 2014 by Routledge