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Major Works

Major Works: Consumer Behaviour

You are currently browsing 11–15 of 15 new and published major works in the subject of Consumer Behaviour — sorted by publish date from newer books to older books.

For major works that are not yet published; please browse forthcoming major works.

Routledge Major Works has a strong international focus and each of the sets is edited by a leading expert in their field. This publishing programme continues to grow with new book series being created all the time. Worthy mentions include a new Sports Studies and Construction Series.

Titles published by Routledge Major Works cover an abundance of literature on leading and influential figures, key concepts, topics and sub-disciplines across the social sciences, humanities, behavioural sciences and law.

New and Published Books – Page 2

  1. The Business of Advertising (RLE Advertising)

    By Clarence Moran

    Series: Routledge Library Editions: Advertising

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905....

    Published March 21st 2013 by Routledge

  2. The Economic Implications of Advertising (RLE Advertising)

    By Otto John Firestone

    Series: Routledge Library Editions: Advertising

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,...

    Published March 21st 2013 by Routledge

  3. The Economics of Advertising (RLE Advertising)

    By Frederic Wilfred Taylor

    Series: Routledge Library Editions: Advertising

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a...

    Published March 21st 2013 by Routledge

  4. Marketing Research

    Edited by David F. Birks, Tim Macer

    Series: Critical Perspectives on Business and Management

    The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished. This new four-volume collection in the Routledge...

    Published December 11th 2008 by Routledge

  5. Consumer Behaviour Analysis

    Critical Perspectives on Business and Management

    Edited by Gordon Foxall

    Series: Critical Perspectives on Business and Management

    Published November 15th 2001 by Routledge