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Major Works

Major Works: International Marketing

You are currently browsing 1–4 of 4 new and published major works in the subject of International Marketing — sorted by publish date from newer books to older books.

For major works that are not yet published; please browse forthcoming major works.

Routledge Major Works has a strong international focus and each of the sets is edited by a leading expert in their field. This publishing programme continues to grow with new book series being created all the time. Worthy mentions include a new Sports Studies and Construction Series.

Titles published by Routledge Major Works cover an abundance of literature on leading and influential figures, key concepts, topics and sub-disciplines across the social sciences, humanities, behavioural sciences and law.

New and Published Books

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  1. Export Strategy: Markets and Competition (RLE Marketing)

    By Nigel Piercy

    Series: Routledge Library Editions: Marketing

    This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in...

    Published August 21st 2014 by Routledge

  2. Marketing Budgeting (RLE Marketing)

    A Political and Organisational Model

    By Nigel Piercy

    Series: Routledge Library Editions: Marketing

    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and...

    Published August 21st 2014 by Routledge

  3. Marketing Organisation (RLE Marketing)

    By Nigel Piercy

    Series: Routledge Library Editions: Marketing

    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing...

    Published August 21st 2014 by Routledge

  4. Competitive Marketing (RLE Marketing)

    A Strategic Approach

    By John O'Shaughnessy

    Series: Routledge Library Editions: Marketing

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be...

    Published August 21st 2014 by Routledge

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