Skip to Content

Major Works

Major Works: Brand Management

You are currently browsing 1–1 of 1 new and published major works in the subject of Brand Management — sorted by publish date from newer books to older books.

For major works that are not yet published; please browse forthcoming major works.

Routledge Major Works has a strong international focus and each of the sets is edited by a leading expert in their field. This publishing programme continues to grow with new book series being created all the time. Worthy mentions include a new Sports Studies and Construction Series.

Titles published by Routledge Major Works cover an abundance of literature on leading and influential figures, key concepts, topics and sub-disciplines across the social sciences, humanities, behavioural sciences and law.

New and Published Books

  • Page:
  • 1
  1. Brands and Brand Management

    Edited by Richard Elliott

    Series: Critical Perspectives on Business and Management

    The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject....

    Published November 28th 2008 by Routledge

  • Page:
  • 1