Skip to Content

Major Works

Major Works: Forthcoming Brand Management

You are currently browsing 1–1 of 1 forthcoming major works in the subject of Brand Management — sorted by publish date from upcoming books to future books.

For major works that are already published; please browse available major works.

Routledge Major Works has a strong international focus and each of the sets is edited by a leading expert in their field. This publishing programme continues to grow with new book series being created all the time. Worthy mentions include a new Sports Studies and Construction Series.

Titles published by Routledge Major Works cover an abundance of literature on leading and influential figures, key concepts, topics and sub-disciplines across the social sciences, humanities, behavioural sciences and law.

Forthcoming Books

  • Page:
  • 1
  1. Adding Value (RLE Marketing)

    Brands and Marketing in Food and Drink

    Edited by Geoffrey G. Jones, Nicholas J. Morgan

    Series: Routledge Library Editions: Marketing

    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business...

    To Be Published August 6th 2014 by Routledge

  • Page:
  • 1

Recently Published Books

  1. Brands and Brand Management
    Edited by Richard Elliott
    Published November 27th 2008

Find more published books