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Major Works

Major Works: Advertising Studies

You are currently browsing 1–3 of 3 new and published major works in the subject of Advertising Studies — sorted by publish date from newer books to older books.

For major works that are not yet published; please browse forthcoming major works.

Routledge Major Works has a strong international focus and each of the sets is edited by a leading expert in their field. This publishing programme continues to grow with new book series being created all the time.

Titles published by Routledge Major Works cover an abundance of literature on leading and influential figures, key concepts, topics and sub-disciplines across the social sciences, humanities, behavioural sciences and law.

New and Published Books

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  1. Advertisement and Modern Art (6-vol. EP set)

    Edited by Yasuko Suga

    A facsimile reprint of eight British books which deal with different visual aspects of modern advertising. These newly available books were produced by various authors and graphic artists who were deeply involved in the advertisement business during the period of the ‘Roaring Twenties’, the golden...

    Published June 9th 2015 by Routledge

  2. Advertising

    Edited by Iain MacRury

    Series: Critical Concepts in Media and Cultural Studies

    Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection...

    Published December 19th 2012 by Routledge

  3. The Language of Advertising: Major Themes in English Studies

    Edited by Guy Cook

    Series: Major Themes in English Studies

    Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range of academic disciplines including linguistics, media studies, politics, semiotics, and sociology....

    Published October 30th 2007 by Routledge

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